SEO & Content Manager (M/W)
Growth & Performance /
ABOUT KOLSQUARE :
Kolsquare edits a software solution in SaaS used by marketing professionals for managing KOL Marketing campaigns (K.O.L for Key Opinion Leaders, aka Influencers), and designed to optimise brand communication strategies in response to new digital challenges. Using our technology, professionals can identify the best KOL profiles, fully manage their KOL Marketing campaigns and measure their results and performances.
Kolsquare offers hundreds of customers (Coca-Cola, Danone, Publicis, Orange, Sézane, Decathlon, etc.) the latest Big Data, AI and Machine Learning technologies to activate inspiring and genuine partnerships with over 1.5 million KOLs (Key Opinion Leaders) with more than 5,000 followers in 180 countries on Instagram, TikTok, Twitter, Facebook and YouTube.
OUR MISSION :
Kolsquare exists to help you reach your greatest potential. And positively impact the world.
Influencer Marketing is today described as a revolution, a 20B$ market that is a major transformation in the media and digital world. It has also become a real gold mine, creating high hopes but also bringing its share of myths and legends. Everyone knows it works and can have an amazing impact on brand awareness or customer acquisition, but not everyone knows exactly how to do it. At Kolsquare, we firmly believe in this new media and are convinced that it's the best way for ideas, people and organisations to grow and reach their greatest potential. We also believe that it's a great way to create positive impacts for a better world. Our mission is therefore to give everyone access to the power of KOL Marketing.
YOUR MISSION AS SEO & CONTENT MANAGER :
Build a SEO Inbound Lead Machine for Kolsquare in Europe and build a scalable content production machine to support acquisition in our European expansion.
YOUR SCOPE AS SEO & CONTENT MANAGER :
Within the Growth & Performance team, you’ll be in charge of :
1- Editorial strategy
Sourcing of our content producers pool for articles, reports, videos, podcasts, newsletters ...
Ordering of contents, briefing and management of content producers (planning, deadlines, budgets, …)
Monitoring of the editorial content planning process
Optimizing contents’ lifecycle
Content strategy for our European target markets
2- Editorial and technical SEO
Application of internal methods for editorial and technical SEO
Management of the content edition tool
Mapping of the content netlinking and update management
Writing and rewriting of contents
Management of the content translation process
Benchmarking and competitor Intelligence
Semantic watch and target keywords mapping per market
Ranking reporting by target keywords and optimization plan
Reporting on lead and revenue attribution
THIS JOB IS TAILORED FOR YOU IF :
You love digital marketing, social media and/or influencer marketing
You are fluent in English + at least in German or Spanish. French is a plus.
You love to write, you are really good at it, and you like the idea of making KOL Marketing information accessible to help brands reach their potential
You are data driven and synthetic
You master Adobe Photoshop, Microsoft Excel, Powerpoint
You have good experience in blogging and Wordpress
SEO expertise is a plus
WE ARE MEANT TO WORK TOGETHER IF :
You are a passionate person and you have determination to reach any goal
You are curious and want to learn, improve and gain responsibility
You want more than just a job ! Kolsquare is a benefit company, with a general interest ambition that goes beyond our profitability goals: positively impact the world.
You can be based anywhere in Europe. Kolsquare is an “on demand” work from home company, with a head office in Paris, France. You will have access to our coworking network Spaces in 400+ cities in the world, and we will gather physically on a monthly and quarterly basis with other Kolsquarians for great team building events.
Our values at Kolsquare : Deliver WOW - Be Responsible in your actions - Pursue Growth & Learning - Be passionate and determined - Share your Power, Knowledge & Wealth - Build Authentic relationships
To Apply, don't send a motivation letter but rather send us 150 words about why you think we should work together !