Director of Marketing
New York
Marketing /
Full Time /
Hybrid
Company: Koop Technologies
Position: Director of Marketing
Type: Full-Time
Location: New York, NY (in-person or hybrid)
Who We Are:
Koop Technologies (“Koop”) is an insurtech building preventive business insurance for trailblazing technology companies. Our team built a powerful toolset that seamlessly encompasses insurance, compliance, and security for small-to-mid-sized enterprises (SMEs) in a variety of industries, from manufacturing and professional services to robotics and artificial intelligence. Finance, operations, legal, compliance, and insurance teams rely on us on a daily basis to protect their customers, assets, technology, and people. Our value proposition is to enable businesses with powerful risk management features to proactively prevent accidents before they happen and decrease the cost of risk for a wide range of emerging products and technologies.
This decade will mark a technological makeover of the world. We believe every company will become a technology company in the near future. With that, businesses will face novel risks such as poor information technology security, complex product liability issues, inadequate human-machine interactions, business interruptions due to technical failures, and a lot more. Those risks are interconnected and must be addressed with sophisticated yet easy-to-use risk control tools. Our vision is to protect the world from a new generation of risks and become a category-defining company that will power millions of enterprises around the world with a risk management tool for a secure future.
We are post-product-market-fit, post-traction, with a clear execution roadmap and strong support from our growing customer base. Koop is backed by leading investors, including Ubiquity Ventures, AlleyCorp, Fusion Fund, Bee Partners, and Hyundai and Kia. Currently, we are growing our product, engineering, and distribution teams to reach product development and production milestones over the next 24 months. We value a strong work ethic, meritocracy, the ability to think from the first principles, creative problem-solving, excellent communication skills, and technical mindsets.
Job Description:
We are looking for a Director of Marketing who will have a rare opportunity to help define and refine distribution channels for our company over the next 24 months and well beyond. Working side-by-side with the founding team, this person will be a key contributor to building out the marketing and go-to-market function at Koop. Specifically, the candidate will:
• Take full ownership of the marketing function and go-to-market strategy, encompassing lead generation, distribution channel management, customer profiling, product messaging, content generation, and sales performance metrics
• Manage a stack of marketing tools that will drive sales conversion and increase the distribution team’s efficiency
• Generate engaging content that will promote direct and indirect demand generation
•Define and execute the SEO strategy to increase organic and paid web conversion
• Set and track KPIs for individual distribution channels and the Distribution team overall
• Collect performance data from all distribution channels for data-driven decision-making
• Collaborate closely with the Product team on sales-proofing new feature requests
• Report to and work closely with the C-Suite of the company
• Be a subject matter expert and thought leader in the GRC (Governance, Risk Management, and Compliance), security, and insurance areas
• Represent Koop Technologies and own the emerging risks narratives
You will join a team of product builders, software engineers, quantitative modelers, insurance professionals, and emerging risks visionaries, all bound together by an incredible drive to define, build, and scale the pioneering preventive insurance platform for the tech sector.
Job Requirements:
• Experience in marketing, sales, or go-to-market at a tech company
• Experience with insurtech, compliance automation, or regulated industries products
• Solid understanding of the general B2B market structure and dynamics
• Strong knowledge of customer profiles in the B2B SME space
• Strong knowledge of the product and ability to reason from the first principles
• Ability to keep a sharp focus on the priority deliverables
• Founder mindset, great taste, tremendous work ethic, and excellent written/verbal skills
Qualifications:
• At least 5 years of marketing or GTM experience at a B2B SaaS, insurtech, or fintech company in a mid-to-senior-level role with a track record of topline growth
• Bachelor’s/Master’s degree in Arts, Science, or related academic fields
• Excellent project or program management skills
• Excellent communication and written skills
Administrative:
• In-person or hybrid job setting
• Competitive salary and generous equity
• Health, dental, and vision package
• Flexible time off and paid holidays
• Paid professional development (e.g. courses, materials, events, etc.)
• Tremendous growth opportunity (professionally, personally, and financially)
Why Koop Technologies?
• We are building a category-defining product that will uniquely protect the world of emerging technology companies and enterprises
• A rare opportunity to join an early-stage company that is building for exponential growth
• Work with an energetic team coming from diverse professional backgrounds in product development, software engineering, quantitative modeling, insurance, and sales
• Join a fast-paced, rewarding work environment that will bring the best out of you and experience tremendous professional growth in a short period of time
• Opportunity to truly embrace the first principles thinking and help build one of the most innovative companies in the GRC (Governance, Risk Management, and Compliance) and insurance areas
• Join the mission to help protect the world from a new generation of risks
How to Apply:
Please apply on our website or on LinkedIn. For additional information, please feel free to contact talent@koop.ai.
Equal Opportunity:
Koop Technologies is an equal opportunity employer, inclusive of people from all walks of life who are willing and able to commit themselves to the required job in full.
