We are looking for a strategic and customer-obsessed leader to join our B2C team as Head of CLV. This role plays a crucial part in driving customer retention, increasing customer lifetime value, and implementing smart monetization strategies across the full product portfolio.

If you're passionate about data-driven growth, personalization, loyalty mechanics, and shaping customer journeys end-to-end — this role is for you.

·       Lead and evolve the Customer Lifecycle Management (CLM) strategy to maximize CLV across B2C.

·       Develop and execute CVM campaigns: retention, upsell, cross-sell, winback, and churn prevention.

·       Own monetization strategy across products and lifecycle stages.

·       Shape and optimize mass personalization, behavioral segmentation, and offer management frameworks.

·       Build loyalty, engagement, and reward mechanics to foster deeper customer relationships.

·       Analyze performance, customer behavior, and lifetime value drivers — and turn insights into actions.

·       5+ years of experience in CVM, CRM, Customer Experience, or Growth roles (preferably in Telco, FinTech, or E-commerce).

·       3+ years in senior management or leadership positions.

·       Proven experience with CLM/CVM tools and campaign management.

·       Experience in managing cross-functional projects and leading cultural transformation.

·       Strong strategic, analytical, and communication skills.

·       Deep knowledge of customer segmentation, lifecycle logic, and personalization.

·       Advanced English, both written and spoken.

·       Strategic mindset and customer obsession

·       Change management and transformation leadership

·       Stakeholder influence and executive presence

·       Team leadership and talent development

·       Analytical thinking and data-driven decision-making

·       Communication and storytelling