Latam Retention Marketing Lead
Sao Paulo
City Teams – Brazil /
Full-time /
At Lalamove, we believe in the power of community. Millions of drivers and customers use our technology every day to connect with one another and move things that matter. Delivery is what we do best and we ensure it is always fast and simple. Since 2013, we have tackled the logistics industry head on to find the most innovative solutions for the world’s delivery needs. We are full steam ahead to make Lalamove synonymous with delivery and on a mission to impact as many local communities as we can. We have massively scaled our efforts across Asia and now have our sights on taking our best in class technology to the rest of the world. And we need your help to get us there!
We're currently looking to hire a Retention Marketing Lead, part of our Global Marketing team based in Hong Kong. The position is responsible for the strategy, and execution of global retention campaigns, by deriving marketing opportunities and strategy through data analysis.
What you’ll do:
- To develop the vision & strategies of the retention program and the seamless execution of it;
- To develop the process and design infrastructure requirement to scale team’s effort;
- Be the owner of KPIs and to proactively improve the status quo;
- Periodically review and plan the team’s roadmap;
- Be the driver of collaboration with other teams;
- Lead the centralized planning, execution and analysis on CRM framework;
- Identify and track important marketing metrics with big data management skills;
- Innovate and evaluate hyper-speed growth experiments (A/B Test), segmentation to provide insights for conversion rate optimization;
- Engage with Local Marketing teams to align on global priorities and drive 'best practice' sharing.
What you’ll need:
- Highly self-motivated and able to work in a fast-paced, multifaceted environment;
- Minimum 6 years of marketing / consulting / analytical or related experience;
- Excellent command of spoken and written English;
- Experience with developing, implementing, and reporting on AB tests;
- Good understanding of key Marketing metrics such as CAC, ROI and LTV;
- Able to build collaborative relationships, demonstrates learning agility and strives for excellence in execution;
- Exceptional in Excel / data management skills is a plus;
To all candidates- Lalamove respects your privacy and is committed to protecting your personal data.
This Notice will inform you how we will use your personal data, explain your privacy rights and the protection you have by the law when you apply to join us. Please take time to read and understand this Notice. Candidate Privacy Notice: https://www.lalamove.com/en-hk/candidate-privacy-notice
Para todos os candidatos - Lalamove respeita sua privacidade e está comprometida em proteger seus dados pessoais. Este aviso informará como iremos utilizar seus dados pessoais, explicará seus direitos de privacidade e a proteção legal que você terá quando você se aplicar para se juntar à nós. Por favor, dedique tempo pra ler e entender este aviso. Aviso de Privacidade do Candidato: https://www.lalamove.com/pt-br/candidate-privacy-notice
