Assistant Marketing Manager
Manila
City Teams – Philippines /
Full-time /
On-site
About Lalamove
Founded in Hong Kong in 2013, Lalamove is an on-demand delivery platform born with a mission to empower communities by making delivery fast, simple, and affordable. At the click of a button, individuals, small businesses, and corporations can access a wide fleet of delivery vehicles operated by professional driver partners.
Powered by technology, we seamlessly connect people, vehicles, freights and roads, moving things that matter and bringing benefits to local communities in 11 markets across Asia and Latin America.
The Assistant Marketing Manager reports directly to the Marketing Manager and is responsible for the strategy, planning, actioning & delivery of Demand initiatives of Non-Corp Sales of Lalamove or our regular clients. The KPI of the User Marketing Lead directly impacts and aims to ensure Lalamove’s Transaction Value Targets and Number of Active Users are met on a monthly or full year perspective.
What you'll do:
- Communications Campaign Manager: To strategize, manage and implement 360 channel campaigns encompassing offline and online channels with the aim of improving metrics such as First Time Users, Active Old Users, Transaction Value and City Growth Targets, all within the given budget.
- Promotions Manager: To strategize, manage and implement Promo activities such as Promo Codes and Rebate programs to help achieve conversion of Active number ofUsers per program.
- Performs other duties that may be assigned by management from time to time
What we seek:
- Data Driven: To analyze and utilize existing data from various tools and platforms on hand to make informed decisions.
- Test & Learn Mentality: To be open enough to try new channels & learn from them. A/B testing targeting, strategies and creatives.
- Problem-solver: To be able to find creative online campaigns to move User Acquisition numbers.
- User Empathy: To be able to think from a perspective of a user & build user journeys and programs which resonate to Users to achieve results.
- High autonomy: Self-organized, passionate with a can-do attitude and own end-to-end projects.
- Collaborative: Ability to effectively collaborate with designers & other members of marketing team in order produce desired output
What you'll need:
- A relevant degree in Marketing, Business or Brand Management field is advantageous.
- Minimum 2 years hands on experience in Brand Management or Marketing Communications roles.
- Prior Experience in Tech or start-up companies is advantageous, but open to experience in traditional industries as well such as FMCG.
- Experience in strategizing and managing campaigns implemented offline (such as billboard, radio, TV) and online (Facebook, Youtube, Google).
- Experience in coming up with Discount Promotions and Rebates for their brands is a plus.
- Experience in handling a B2C or B2B market. (Both advantageous to the position)
- Experience in working in a KPI-driven environment such as meeting Demand Targets, Awareness and Conversion Metrics of an assigned project.
