Assistant Marketing Manager
Dhaka
City Teams – Bangladesh /
Full-time /
On-site
Lalamove is disrupting the logistics industry by connecting customers and drivers directly through our technology. We offer customers a lightning fast and convenient way to book delivery and moving services whether they are at their home, at work or on the go. People talk about O2O, we live it!
Currently, Lalamove is a leading global on-demand delivery platform with millions of delivery partners serving millions of orders everyday. With 1600+ employees spread across SEA and LATAM, our 10-year old company has reached unicorn status in 2018, is well funded by prominent VCs and has kept growing at tremendous speed since.
Our strength lies in our internal values, namely Passion in serving local communities, empowering SMEs and our driver partners, Execution and Grit because that is how we differentiate ourselves by never giving up and striving for excellence, and Humility - awareness in ourselves to learn from others and never stop improving.
At Lalamove, we believe in the power of community. Millions of drivers and customers use our technology every day to connect with one another and move things that matter. Delivery is what we do best and we ensure it is always fast and simple. Since 2013, we have tackled the logistics industry head on to find the most innovative solutions for the world’s delivery needs. We are full steam ahead to make Lalamove synonymous with delivery and on a mission to impact as many local communities as we can. We have massively scaled our efforts across Asia and Latin America, and now have our sights on taking our best in class technology to the rest of the world. And we need your help to get us there!
We are now seeking a high-caliber Assistant Marketing Manager based in Dhaka. The incumbent will be responsible for assisting in the execution of all aspects of marketing for awareness creation, customer acquisition, growth, and retention. As part of the Lalamove Bangladesh team, you will assist in leading the local marketing team and collaborate closely with the rest of local and regional stakeholders to achieve marketing excellence. If you are an experienced, self-motivated, and innovative marketer or growth manager, this could be the role for you.
What You’ll Do:
- Assist in driving marketing success in Bangladesh, with a primary focus on enhancing brand awareness and organic growth through strategic partnerships and sponsorships to address our priority goals.
- Execute the developed brand introductory and marketing plans to drive awareness, user acquisition, growth and retention, as well as driver lead growth, and ultimately to achieve marketing KPIs such as first-time user, user base, driver lead growth, number of order, cost control (e.g. CAC) etc.
- Manage internal and external resources to ensure marketing & PR campaign to be rolled out as planned
- Optimize channel performance, including Facebook Ads, Google Ads, and network campaigns, to improve cost efficiency and drive results, specifically addressing the optimization of digital performance marketing CAC (Customer Acquisition Cost) and CPL (Cost per Lead).
- Analyze marketing and product data to derive actionable insights and continuously optimize growth strategies through testing, with a focus on addressing our priority goals.
- Assist in overseeing and growing marketing team, constantly identifying revenue and partnership opportunity
- To collaborate with Functional teams such as Functional Marketing, Platform Operations, Driver Operations, Product & Tech, Corporate Solution or any other appropriate functions as required
What We Seek:
- Problem-solver: To identify and anticipate problems in order to be both proactive and reactive
- User Empathy: Ability to think from the perspective of a user and build marketing campaigns that addresses user pain points
- High autonomy: Self-organized, passionate with a can-do attitude and own end-to-end projects
- Data Driven: To utilize existing data to make informed decisions
- Team-player: To understand team challenges and to be able to build team empathy in while delivering results at the same time
- Collaborative mind-set: To work with multiple stakeholders to plan, implement and measure all branding efforts & strategies across multiple markets
What You'll Need:
- 4+ years of working experience and a proven track record of success
- Prior experience in a marketing-related role in a tech company is a plus.
- Data-driven with proven experience deriving marketing opportunities and strategy through data analysis and working in an ROI-driven organization
- Previous experience in acquisition, digital and offline marketing, CRM or other growth marketing related roles would be highly preferred
- Organized, meticulous, results-oriented, able to work under pressure and tight deadlines. Able to multitask and prioritize tasks in a fast-moving environment
- Team-player with start-up spirit and able to fit in a diversified and dynamic working environment
- Excellent command in written and spoken English
