Performance Marketing Associate

Dhaka
City Teams – Bangladesh /
Full-time /
On-site

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(BGD) Performance Marketing Associate, Marketing

  • For a Driver Acquisition campaign, would you prioritize Lowest CPL or Highest Lead-to-Verification Rate? Justify your choice with a numerical example of how it affects the final Cost Per Verified Driver (CPA). [Funnel Math & Strategic Prioritization]✱
  • You observe a 90% drop-off between the 'App Install' and the final 'First Time User (FTU)' events in your UAC campaign. What is the single, high-impact conversion event you would immediately switch the UAC optimization target to, and why? [UAC Optimization & App Funnel Mechanics]✱
  • A competitor is running search ads against your branded term, 'Lalamove Driver'. What is the exact ad copy tactic you would deploy in your Responsive Search Ad (RSA) to legally and ethically boost your Quality Score and push their ranking down? [Advanced GSN/Ad Copy Strategy]✱
  • What is the single, non-financial benefit Lalamove must emphasize in a Dhaka-targeted Facebook ad to persuade an experienced Truck Lagbe driver to switch? Why is this the deciding factor in the local market? [Local Competitor Analysis & Driver Psychology]✱
  • Lalamove values Execution and Grit. If you had to sum up your professional drive in a single word, what would it be and why does that word make you perfect for a high-growth, competitive market like Dhaka? [Cultural Fit & Personal Motivation]✱
  • Your Current Salary✱
  • Your Expected Salary✱
  • Notice Period (in Days)✱

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