Head of Performance Marketing

Philippines /
Marketing – Performance Marketing /
Full Time
As Lamudi's Head of Performance Marketing, you will be working with the Marketing and Operations teams to design and optimize the company's digital marketing campaigns, with a focus on lead generation, as well as to measure their performance and overall impact on the business.
 
You will have the opportunity to get to know inside-out how the number one real estate property portal in the Philippines operates, by embarking on a dynamic and entrepreneurial role with a steep learning curve. This position has high strategic relevance, with exposure to several departments and Lamudi’s senior management.

You are great at:

    • Understanding product and tracking since you will be working closely with the product management team of our consumer platform to optimise conversions etc.
    • Understanding multi-platform marketing and respectively a multi-marketing approach maximizing long-term value of the consumer through our web and App platforms 
    • Tweaking your strategies by evaluating the Key Performance Indicators (KPIs) of all existing marketing channels to determine and make necessary adjustments to optimize marketing effectiveness.
    • Managing ad placements, targeting the relevant interests and topics and use Google’s in-market audiences for search ads.
    • Using multi-touch attribution to track touchpoints across the funnel, which will help maximize Pay-Per-Click (PPC) campaign effectiveness.
    • Leveraging customer insights to better segment, target and reach potential customers
    • Exploring new marketing opportunities such as social media channels, apps, ad formats, etc.
    • Setting acquisition and growth targets for marketing teams spread across offline and online channels such as social, search, paid search, mobile, display, etc.
    • Tweaking strategies and budgets based on current performance to maximize ROI
    • Identifying pain points to creatively improve non-performing areas
    • Leading a team to help achieve business goals 

What it takes:

    • Previous digital marketing, media buying/planning experience
    • Strong data analysis, proficient on MS Excel
    • Motivated to work in a fast-paced and dynamic environment
    • Eager to take on ownership and responsibilities
    • People Management skills