B2B Email Marketer (Part-time)

Remote /
Marketing /
Part-time
The Sheryl Sandberg & Dave Goldberg Family Foundation works to build a more equal and resilient world. We bring people together to support each other through three key initiatives: LeanIn.Org, OptionB.Org, and the Dave Goldberg Scholarship Program. 

At LeanIn.Org, we provide companies free, research-backed programs to help build fairer and more inclusive workplaces. As we look to expand the reach of these programs, we’re looking for a B2B email marketer for a 4-month project (~15hrs/wk) to revamp our email efforts from the ground up. You will be responsible for email strategy, execution, testing, deployment, and reporting of email campaigns to help thousands of companies build more inclusive workplaces. 

If you're a savvy B2B email marketer with a track record of turning leads into program adopters, we’d love to talk with you. 

This is a part-time, temporary remote position reporting to LeanIn.Org’s Director of Content Marketing. 

Responsibilities

    • Lead the development & execution of our B2B email strategy to nurture leads to adoption of LeanIn.Org’s company programs   
    • Architect automated campaign sequences through customer journey mapping and audience segmentation based on web/email behaviors (content downloads, site visits, etc.) 
    • Own email campaigns end-to-end: from strategy to crafting copy and building in ActiveCampaign through to reporting, analysis, and optimization 
    • Write compelling and inclusive email copy, subject lines, etc.  
    • Work with Programs, Partnerships, and Marketing stakeholders to ensure email communications meet key objectives and are aligned with user experience 
    • Analyze performance of all emails and iterate on the type of content, cadence, and targeting strategies to improve open rates, click-through rates, and conversions
    • Share out and document best practices as well as consult with other email owners on the team to drive optimizations outside of the B2B flows 

Requirements

    • Passion for missions of Lean In, Option B, and the Dave Goldberg Scholarship Program
    • Understanding of women’s issues and intersectionality and passion for diversity, equity and inclusion
    • Analyze performance of all emails and iterate on the type of content, cadence, and targeting strategies to improve open rates, click-through rates, and conversions
    • 5 years of email marketing experience, including developing customer journeys, email segmentation, and lead and nurture campaigns for a B2B audience  
    • Strong email copywriting with a track record of developing high-converting email campaigns 
    • In-depth knowledge of email best practices to increase deliverability, engagement, and conversion 
    • Strong grasp of email & web analytics as well as mindset to derive meaning from data through A/B testing, email optimization, segmentation and more 
    • Experience with ActiveCampaign, Salesforce CRM, and integrating external services such as Zapier, Eventbrite, SurveyMonkey, etc.   
    • An understanding of the requirements for CAN-SPAM compliance as well as the nuances of email compliance internationally in various regulatory regimes (e.g., GDPR or CASL)
    • Keen attention to detail 
    • Available to consistently work PDT hours 

Nice-to-haves

    • Experience developing email campaigns for a self-serve B2B product 
    • Experience writing for a HR/People/DEI audience 
    • Remote experience
The Sheryl Sandberg & Dave Goldberg Family Foundation is committed to Equal Employment Opportunity without regard for age, race, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity or religion. It’s important to us that people of all backgrounds see themselves represented and included in our work, so we actively encourage people of all backgrounds to apply.