Growth Marketing Specialist

Paris, France
Marketing – E-Commerce
CDI
As part of its strong growth, Ledger a technology leader in digital assets and crypto-security solutions is looking for its Growth Marketing Specialist. Within the E-commerce Team, you will be in charge of optimizing each step of the acquisition funnel of Ledger.com leveraging data and technology.

Missions

    • Analyze and extract meaningful marketing insights from various channels and analytics platforms
    • Work closely with the E-commerce Product Owner on Website optimization including A/B testing, email collection, landing page customization, SEO improvements
    • Define the lifecycle marketing strategies (including emailing, referral program, CRM…)
    • Newsletter planning in collaboration with the marketing teamIdentify new strategies to generate leads and drive traffic to Ledger.com
    • Create and deliver presentations to synthesize complex ideas into actionable recommendations

Requirements

    • Data drivenCreative & good writing skills
    • Excellent organizational and time management skills
    • Fluent in English
    • Knowledge of SEO 
    • Knowledge of Google Analytics and GTM
    • Knowledge of the Crypto market is a plus
    • Knowledge in web technologies is a plus (HTML, CSS, Javascript…)

Marketing Stack

    • Data & Analysis: Google Analytics, Hotjar, Content Square
    • SEO: SEMrush, Google Search Console
    • Marketing automation:  Iterable, Zapier, Drift
    • CRO: Google Optimize