Growth Manager (Retention & CRM)

Paris, France
Go to Market – Sales & Business Development /
Permanent contract / CDI /
We're making the world of digital assets accessible and secure for everyone. 
Join the mission. 

Founded in 2014, Ledger is the global platform for digital assets and Web3. Over 20% of the world’s crypto assets are secured through our Ledger Nanos. Headquartered in Paris and Vierzon, with offices in UK, US, Switzerland and Singapore, Ledger has a team of more than 900 professionals developing a variety of products and services to enable individuals and companies to securely buy, store, swap, grow and manage crypto assets – including the Ledger hardware wallets line with more than 6 million units already sold in 200 countries. 

At Ledger, we embody the values that make us unique: Pragmatism, Audacity, Commitment, Trust and Transparency. Hear from our employees how they shape the work we do here.

This role is part of the Ledger Retention & Engagement Growth team, which is responsible for growing revenue and key performance indicators on (e-commerce) and across the accompanying Ledger Live web3 app ecosystem (CRM). 

As the Growth Manager, your mission is to help reduce barriers to value in the Ledger ecosystem. You will play a critical role in helping Ledger scale its ambition for growing the average basket of our customers, user activation and engagement of our revenue-making services in our companion app, Ledger Live, creating long-term customer value, and managing churn. 

The ideal candidate will be data-driven and capable of demonstrating experience in driving growth through increased activation, engagement, or monetization.

Your mission:

    • Analyse the user lifecycle, including the activation, retention, dormancy, and resurrection phases, and deploy experiments to improve the lifetime value (LTV) and decrease churn
    • Responsible for growing user activation and engagement of our web3 Referral Platform
    • Support user activation of core revenue-making services & increase conversion rate within our companion app, Ledger Live
    • Support the implementation of loyalty features into the customer experience aimed at increasing user engagement across Ledger Live's core services
    • Project manage experimentation roadmap to improve activation and (both product and channel-based) to improve Ledger Live's retention curve
    • Collaborate with design, product and data teams to ensure best practices and measure the effectiveness of your monetisation strategy
    • Support the growth of our ecommerce AOV, cross-sell/up-sell strategies and product implementations with a specific focus on repurchasing and accessories

What we’re looking for:

    • 4+ years of growth product/marketing experience
    • Experience in E-commerce CRM and retention strategy is preferred
    • Experience in software/app activation, engagement and retention strategy
    • Ability to prioritise using quantitative analytics and leverage experimentation methodology
    • Be creative in identifying new opportunities for driving business growth
    • Obsession over the user’s needs, experiences, and mental models
    • Strong marketing knowledge
    • Cross-functional team collaboration, humility, and communication
    • Skilled in problem-solving and project management
    • Continuous learner and driven to make an impact

What's in it for you?

    • Equity: Employees are the foundation of our success, and we award stock options so you can share in that success as we grow
    • Flexibility: A hybrid work policy
    • Social: Frequent social events, snacks and drinks
    • Medical: Comprehensive health insurance policy offering extensive medical, dental and vision care coverage
    • Well-being: Personal development, coaching & fitness with our dedicated partners
    • Vacation: Five weeks of paid leave per year, in addition to national holidays and rest & relaxation (RTT) days
    • High tech: Access to high-performance office equipment and gadgets, including Apple products
    • Transport: Ledger reimburses part of your preferred means of transportation
    • Discounts: Employee discount on all our products
We are an equal-opportunity employer for all without any distinction of gender, ethnicity, religion, sexual orientation, social status, disability or age. 

#LI-Hybrid #LI-AS