Senior Manager Product Marketing - Consumer Services F/H
London, United Kingdom
Go to Market – Communication & Marketing /
Permanent contract / CDI /
Hybrid
We are seeking a highly skilled and experienced Product Marketing person dedicated to our consumer services business unit (payment & transaction services). The ideal candidate will have a deep understanding of the crypto and digital assets landscape, with a proven track record of developing and executing successful marketing strategies in this space. As a key member of our Communications team, the individual will play a critical role in driving awareness, adoption, and engagement for our consumer products, at times including hardware wallets, mobile apps, and other digital asset management solutions.
Responsibilities:
- Develop and execute comprehensive marketing strategies to drive awareness, adoption, and engagement for Ledger's consumer products and services;
- Lead cross-functional teams to develop product positioning, messaging, and go-to-market plans for new product launches and feature updates;
- Collaborate with product management, design, engineering, and sales teams to ensure alignment on product roadmap priorities and marketing initiatives;
- Conduct market research and analysis to identify customer needs, market trends, and competitive landscape, and leverage insights to inform marketing strategies and tactics;
- Create compelling marketing collateral, including website content, product videos, case studies, and other assets to effectively communicate the value proposition of Ledger's consumer products;
- Manage and optimize digital marketing campaigns across various channels, including paid search, social media, email, and affiliate marketing, to drive customer acquisition and retention;
- Track and analyze key performance metrics to measure the effectiveness of marketing initiatives and optimize campaigns for maximum ROI;
- Stay up-to-date on industry trends, regulatory developments, and emerging technologies in the crypto and digital assets space, and apply insights to inform marketing strategies and product roadmap decisions;
- Build and maintain strong relationships with key stakeholders, including customers, partners, influencers, and industry associations, to drive brand awareness and thought leadership in the crypto community;
- Provide leadership, mentorship, and guidance to the marketing team, fostering a culture of collaboration, innovation, and continuous learning.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred;
- At least 10 years of experience in consumer product marketing, with a focus on crypto and digital assets consumer services;
- Proven track record of developing and executing successful marketing strategies for consumer products in the crypto industry;
- Deep understanding of blockchain technology, cryptocurrency markets, and digital asset management solutions;
- Strong analytical skills and ability to translate data into actionable insights to drive marketing decisions;
- Excellent communication and presentation skills, with the ability to effectively articulate complex concepts to diverse audiences;
- Demonstrated leadership ability, with experience leading cross-functional teams and managing direct reports;
- Organized, detail-oriented, and capable of managing multiple projects and priorities in a fast-paced environment;
- Entrepreneurial mindset, with a passion for innovation and driving growth in emerging markets;
- Experience working in a remote or distributed team environment is a plus;
If you are a strategic thinker, creative problem-solver, and passionate about revolutionizing the way people manage their value, we want to hear from you!
What's in it for you?
Equity: Employees are the foundation of our success, and we award stock options so you can share in that success as we grow
Flexibility: A hybrid work policy
Social: Frequent social events, snacks and drinks in our Holborn office
Medical: Comprehensive health insurance policy offering extensive medical, dental and vision care coverage
Well-being: Personal development, coaching & fitness with our dedicated partners
Vacation: 28 days of paid leave per year, in addition to national holidays
High tech: Access to high performance office equipment and gadgets, including Apple products
Transport: Ledger reimburses part of your preferred means of transportation
Discounts: Employee discount on all our products.
