Consumer Insight Specialist

Paris, France /
Marketing – Product Marketing /
CDD
As part of its strong growth, Ledger, a technology leader in digital assets and crypto-security solutions, is looking for a Consumer Insight Specialist. Within the Consumer Marketing Team, you will be in charge of planning and conducting consumer research and usability tests for our BtoC products. The objective will be to better understand the market, the users and their needs and to improve our user experience with Ledger products (mobile app and website). You’ll work closely with different teams: product, ecommerce, marketing, content...

Mission

    • Consumer Insights and Research:
    • Work with marketing / product teams to define the needs and build a research plan
    • Build and launch qualitative and quantitative studies
    • Analyse results to showcase key insights and learnings
    • Give recommendations to specific teams
    • UX Research and Testing:
    • Define objectives, candidates and process 
    • Conduct different type of researches (qualitative, quantitative, usability test)
    • Identify users needs and expectations
    • Imagine and Optimize customer experience / journey
    • Collect and analyse insight
    • Present results and recommendations to product team and follow up improvements
    • Animate and Manage our Beta Tester community:
    • Create a communication plan to share news, updates
    • Create and animate events to engage with the community
    • Activate them to test new features or releases and provide feedback
    • Define, prepare and implement the Ledger Beta Testers Hub platform

Required profile

    • Ideally 3/4 years of experience in Marketing and UX Research (web / mobile app)
    • Data driven mindset
    • Good writing and presentation skills 
    • Fluent in English
    • Knowledge of the Crypto market is a plus

Benefits

    • Flexible working hours, remote friendly environment
    • Strong focus on personal development, including internal and external training, and attendance to conferences
    • Internal talks, technical meetups, and hackathons
    • High performance equipment for your work
    • Comprehensive health insurance with medical, dental, and vision coverage
    • Meal Vouchers with Swile (ex Lunchr)
    • Reimbursement for sports and cultural activities
    • Annual company outing for Ledgerdary Days; plus infrequent parties, snacks and drinks
    • Employee discount on Ledger products.