Marketing Director
Plymouth, MN
Legacy Restoration – Marketing & PR /
Full Time /
Hybrid
Legacy Restoration, Janney Roofing, and Southern Roofing & Renovation are leading regional brands coming together to form the 4th largest residential roofing and home exterior company in the U.S., backed by a high-growth private equity firm. Operating across 32 regional markets, each brand brings deep roots and local credibility, while benefiting from the shared strength of a national platform.
As we accelerate our next phase of growth, we’re looking for a strategic, results-driven Director of Marketing to help lead the charge. This is a rare opportunity to shape the marketing engine of a rapidly scaling home services platform — with a focus on digital lead generation, brand expansion, and team leadership across multiple geographies. You'll work at the intersection of growth strategy and execution, leading a team of regional marketers while rolling out high-performance campaigns that drive measurable revenue impact.
If you're energized by the idea of building something big, fast, and lasting — this is your seat at the table.
KEY RESPONSIBILITIES:
1. Lead Generation & Performance Marketing
- Own and evolve a multi-brand, multi-market digital lead generation engine across paid search, paid social, SEO, programmatic, email, and affiliate/partner channels.
- Drive continuous optimization of CPL, CAC, conversion rates, ROI, and overall funnel performance in close collaboration with Sales and Call Center leadership.
- Analyze performance by channel, market, and brand to inform budget allocation, campaign adjustments, and messaging pivots.
2. Brand Strategy & Awareness
- Help evolve and manage the brand architecture across the platform; develop and execute brand awareness campaigns to position each brand as the preferred choice in its market.
- Create and execute top-of-funnel marketing initiatives that support longer-term brand building and differentiation.
- Lead creative and content development to craft brand-consistent storytelling across digital, traditional, and new channels.
3. Web & Digital Ecosystem Management
- Own the performance and evolution of all web properties, ensuring best-in-class UX, SEO optimization, and conversion pathways for each brand.
- Ensure MarTech tools (CMS, CRM, Marketing Automation, Call Tracking, Reputation Management, etc.) are fully leveraged to capture, nurture, and convert leads.
4. Sales Enablement
- Partner with Regional Sales Leaders to align marketing with market-level needs and provide sales tools that support customer interactions and lead to improved close rates.
5. Marketing Operations & Budget Management
- Manage the day-to-day execution of marketing initiatives across digital and traditional channels with speed, quality, and accountability.
- Build and manage the annual and quarterly marketing budget with a focus on performance, efficiency, and scale.
- Identify and manage agency/vendor partners to supplement in-house capabilities where needed.
6. Data Analytics
- Build and maintain scorecards assessing funnel performance, cost per lead, cost of acquisition and return on investment.
7. Growth Support & M&A Integration
- Support due diligence, onboarding, and integration of acquired brands with scalable marketing playbooks and systems.
- Develop go-to-market strategies for new markets or services as the platform continues to expand.
QUALIFICATIONS:
- 10+ years of marketing experience, ideally within home services or another fast-paced, regional B2C environment with $50M–$250M in revenue.
- 7+ years of proven success in digital marketing, with hands-on experience in paid media, SEO, email marketing, social media, and analytics.
- 5+ years in a senior manager or director-level marketing role managing teams and agencies.
- Demonstrated success in scaling lead generation programs with measurable ROI.
- Strong understanding of brand development across regional geographies and customer segments.
- Experience managing websites and optimizing for buyer journey performance (SEO/UX/UI).
- Proficient in marketing tech stack: CRM, Marketing Automation, Google Suite, Meta Ads Manager, GA4, CMS platforms, CallRail, ChatGPT, PowerBI and more.
- Excellent communication, collaboration, and project management skills.
- Bachelor’s degree in marketing, business, or a related field required.
- Ability to travel up to 20% of the time.
Why Join Us?
- Be a key player in one of the fastest-growing home services platforms in the U.S.
- Work with passionate, performance-driven leaders who are invested in your growth.
- Help shape the marketing vision for multiple beloved regional brands.
- Make a direct impact on the growth trajectory and value creation for the company.
$150,000 - $200,000 a year
We take great pride in delivering a 5 Star customer experience, quality workmanship for our customers and upholding an outstanding work environment for our employees.
The atmosphere at Legacy nurtures a culture of excellence, accountability, professionalism and continued growth and improvement. Giving back to the communities we serve is a vital component of our core values; we frequently volunteer as a group and enjoy team building activities that focus on personal development and bettering the lives of employees, customers and our communities.
