Senior Growth Marketer (PLG SaaS)

European Union / Paris
Marketing /
Permanent Contract /
About us

At lempire, we're a passionate team on a mission to help individuals and businesses grow.
As a B2B SaaS company, valued at $150 million, we offer an array of products:
- lemlist: our platform designed to assist people in personalizing their outreach and securing more meetings with leads.
- lemwarm: our premier deliverability tool on the market that assists users in keeping their emails out of the spam folder.
- lemcal: our scheduling tool complete with personalized booking page to arrange meetings 2X faster.
- Taplio & Tweet Hunter: our tools aimed at building strong personal brands on LinkedIn & Twitter.

lempire is a fast-growing company with +25M$ revenues, profitable and 100% bootstrapped
Our mantra: Keep growing! We live by it every day.

Job description

As a Senior Growth Marketer at lempire, your mission is to drive ARR growth for lempire's products.
You'll work mostly on Tweet Hunter and Taplio (8M$ ARR) at start.
In the future, you might be working on lemlist, lemwarm or lemcal in the future.
Our Products are mostly PLG / Self-Service software products.

You'll create and implement strategies designed to drive sustainable, efficient ARR growth.

The GTM motions for Tweet Hunter and Taplio most include for now
- Influencer strategy: build relationship and leverage influencers (social posts, newsletters) to promote our products
- Affiliation: grow & engage the network of affiliate to generate more singups
- Paid Marketing: search & social paid
- SEO: leverage search demand to drive traffic & signups
- Mini-Tools & Content
Other GTM strategies might be leveraged in the future

This is a highly hands-on role for someone who has an entreprenarial mindset and wants to have fun executing creative marketing strategies, in a 27M$ ARR multi-product company, bootstrapped and profitable

Within 3 months you'll have

    • Gained a very clear understanding of one product current state in terms of GTM Strategy and defined key priorities to implement to drive more Revenue Growth
    • Already proven results implementing a successful initiative having an impact on the ARR growth - either in terms of New Business or Retention, that has results on the OVERALL metrics of the product (total New ARR, total Churn ARR or total Upgrade ARR)
    • Integrated well with the team, already showing your impact and being recognized as someone organized, creative, reliable and committed to our product's success

Within 12 months you'll have

    • Completely owned the Revenue/ARR Growth of 1 or 2 products in the company
    • Demonstrated your ability on multiple projects to drive more Revenue Growth - from identifying the priority, aligning people on the priority (stakeholders) and implementing successfully the priority
    • Fully integrated in the team, becoming a key member of the Marketing/Revenue team who is listened to, considered and easy to collaborate with

Preferred experience

    • At least 3 years of experience in Digital/Growth Marketing.
    • Experience in Software, notably in a Product-Led Growth environment is a strong plus.
    • Successful experience in designing & implementing initiatives that drive growth in a fast-paced environment
    • Ability to deliver autonomously on a project, you don't need 10 different experts to do something.
    • All-rounder in Marketing - you are at least interested in all the fields of Marketing: Product Marketing, Content, SEO, Paid, etc.
    • A strong bias for action, a ‘doer’ mentality.
    • Innate problem-solving abilities, proactivity, and a results-driven approach.
    • Pragmatic, result-driven with a high level of ownership/accountability
    • Perfect English (written & oral).

Additional Information

    • Competitive package (salary + bonus)
    • Hybrid Work Model: Enjoy the best of both worlds! Work from home when you need to, and collaborate in our beautiful Paris office when you want a change of scenery. Our flexible approach is designed to suit your working style 🇫🇷 
    • Profit sharing: When lempire wins, all team members share the profits
    • Alan Blue: Comprehensive 100% premium medical coverage for you and your family
    • Alan Mind: Premier mental health service
    • Swile Meal Tickets: Enjoy daily meal tickets to fuel productivity
    • Navigo Card: Seamless commuting with a 100% covered Navigo card
    • Gear: Get a laptop + tools and equipment you need for your job
    • Team building: We all meet once per year at really cool places around the world (you can check our video here ;)

⚙️ Recruitment process

    • Screening Interview with our Talent Acquisition Manager
    • Interview with Oriane, Chief of Staff
    • Business Case
    • Business Case debrief with our CMO & COO
    • References check
    • Welcome
€45,000 - €65,000 a year