Senior Programmatic Advertising Manager
İstanbul, Turkey
CLASSIFIEDS/Monetisation – Monetisation /
Full-time /
Hybrid
letgo is the go-to platform for buying and selling second-hand items, with over 100 million downloads and millions of listings. It simplifies local buying and selling, offering everything from electronics to furniture. Listing items is easy with AI-powered technology that automatically titles and categorizes them. Users can browse listings, chat instantly, and check profiles, ratings, and reviews to make informed decisions.
We believe in the circular economy, reducing waste by helping people get what they need and let go of what they don’t. With “Cüzdanım Güvende,” our secure payment and shipping service, transactions are protected and items are shipped via partner delivery companies.
We're building the future of second-hand in Turkey and transforming the buying and selling experience. We seek passionate individuals who are excited about creating something users love and eager for new challenges. Our company values impactful work and a strong, evolving culture.
What You Will Be Doing
Manage programmatic advertising from programmatic sales (PG/PD) to implementation and reporting
Monitor existing partnerships for changes in performance and opportunities for optimization
Manage new mediation partner onboarding processes end-to-end, from contract negotiation to full technical integration
Develop and execute innovative ad projects and custom creative solutions in collaboration with advertisers, agencies and internal teams
Daily / monthly / quarterly Programmatic reporting - using the partner platforms to maintain daily and monthly reporting views / dashboards and establish / integrate new partners into the reporting as we need
Leverage data insights to design, test, and optimize both new and existing ad units for improved performance and user experience
Manage revenue reporting and insights across all programmatic sources of revenue. Manage/update CPM floors for optimal yield
Analyze bid requests, response data at the platform and partner level to ensure all monetization partners are contributing value in the network auction as well as look for opportunities for additional yield
Provide recommendations on partner optimization as needed / requested
Review regular dashboards and reports, highlighting trends, fluctuations and opportunities based on data and connect fluctuations in data to market insights or ad serving updates
Analyze and implement new ad products for both programmatic and direct sales
Solve ad serving issues and other problems through data
You’ll Be Great For This Role If
Relevant experience in programmatic advertising and min 5 years of experience is a must,
Understanding of Ad Serving Ecosystem (Google Ad Manager, Looker Studio, Web Designer, DSPs, SSPs, DMPs, Exchanges, Networks and Ad Servers, etc.)
Strong technical knowledge and computer skills, proficient in the use of Microsoft Programmes.
Excellent interpersonal skills - ability to move, adapt easily & navigate between commercial, operational and product discussions
Exceptional attention to detail, consistently ensuring accuracy and precision in all tasks and deliverables.
Ability to work in a fast-paced work environment where multi-tasking and collaboration are critical
Strong communication skills, both written and verbal.
Focus Areas
Google Ad Manager & Partner Platforms
Google Data Studio & Google Analytics
Trends & Reports
PG/PD Programmatic Direct Sales
Yield Management
New Ad Format Integration
New Partner / Tech Integration
Ad Serving
What We Have For You
Comprehensive benefits such as health insurance, bonus scheme, etc.
Flexible working and hybrid opportunity.
Opportunity to learn and develop within the company
Career guidance & path.
A dynamic work environment.
