Chief Marketing Officer

İstanbul, Turkey

CLASSIFIEDS /Management – Management /

Full-time /

Hybrid

We're seeking individuals who share our passion for creating products that resonate with our users and customers. Overcoming challenges is a core team value that is just as important. Fostering a diverse and inclusive workplace where mutual learning thrives is integral to our core values. We're not just searching for exceptional "talent"; we're on the lookout for exceptional individuals as well.

Are you prepared to make a meaningful impact? Join us in disrupting and unleashing the untapped potential of the second-hand market in Turkey.

Even if you're not entirely certain that you meet all our criteria, don't hesitate to reach out. Humility is a virtue we appreciate - your character is just as compelling to us as your talent.

Letgo is one of the leading platforms for buying and selling second-hand goods. With millions of users across Turkey, we're transforming the way people think about ownership and sustainable commerce. We're now looking for a visionary and results-driven Chief Marketing Officer (CMO) to join our executive team and lead our next stage of growth.

Role Overview:

As CMO, you will be responsible for shaping and executing Letgo’s marketing, commercial, and growth strategies. You will lead a multidisciplinary team and play a key role in driving user acquisition, engagement, monetization, and overall revenue generation. This role reports directly to the CEO and is a strategic partner in company-wide decision-making.

What You Will Be Doing:

Own and lead the entire Marketing, Commercial, and Growth functions.

Define and execute data-driven go-to-market and brand strategies that fuel revenue growth.

Lead digital marketing, content, PR, demand generation, and communications efforts.

Oversee performance marketing, brand marketing, CRM, partnerships, and content.

Identify new monetization opportunities and optimize existing revenue streams.

Drive customer acquisition, retention, and lifetime value in collaboration with Product and Design teams.

Oversee the full marketing funnel from awareness to lead generation to nurturing.

Build and manage high-performing, cross-functional teams.Analyze market trends and user insights to stay ahead of the competition.

Manage the marketing budget and ensure strong ROI across all initiatives.

Establish KPIs and regularly report on marketing performance and metrics to the executive team.

Represent the marketing function at the executive and board level.

You’ll Be Great For This Role If:

Proven experience (15+ years) in senior marketing leadership roles, ideally in digital platforms, marketplaces, or C2C tech companies.

Strong track record of driving measurable business results through marketing and growth strategies.

Deep understanding of performance marketing, brand positioning, lifecycle marketing, and commercial optimization.

Track record of driving rapid growth and brand elevation globally.

Strong digital marketing expertise across performance marketing, SEO/SEM, social, content, and CRM.

Experience managing large teams and budgets across diverse functions.

Analytical mindset with a passion for experimentation and continuous improvement.

Ability to work in a fast-paced, high-growth, entrepreneurial environment.

Comfortable with both strategic leadership and hands-on execution when needed.

Excellent communication and leadership skills; fluent in English.

What We Have For You;

Comprehensive benefits such as life and health insurance, bonus scheme, etc.

Flexible working and hybrid opportunity

Opportunity to learn and develop within the company

Career guidance & path

A dynamic work environment

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