Head of Brand Marketing
İstanbul, Turkey
CLASSIFIEDS /Marketing – Brand Marketing /
Full-time /
Hybrid
letgo is the go-to platform for buying and selling second-hand items, with over 100 million downloads and millions of listings. It simplifies local buying and selling, offering everything from electronics to furniture. Listing items is easy with AI-powered technology that automatically titles and categorizes them. Users can browse listings, chat instantly, and check profiles, ratings, and reviews to make informed decisions.
We believe in the circular economy, reducing waste by helping people get what they need and let go of what they don’t. With “Cüzdanım Güvende,” our secure payment and shipping service, transactions are protected and items are shipped via partner delivery companies.
We're building the future of second-hand in Turkey and transforming the buying and selling experience. We seek passionate individuals who are excited about creating something users love and eager for new challenges. Our company values impactful work and a strong, evolving culture.
What You Will Be Doing:
Lead and evolve letgo’s overall brand strategy and positioning
Own the development and execution of 360° integrated marketing campaigns (ATL, BTL, social, PR, and beyond)
Drive consistent brand storytelling and visual identity across all channels and customer journeys
Manage and collaborate with creative, media, and PR agenciesUse consumer insights, research, and data to inform strategic brand decisions
Build and mentor a high-performing brand marketing team
Partner closely with Product, Growth, Communications, and Leadership teams to ensure brand alignment across the business
Monitor and report on brand performance metrics and campaign results
Manage, mentor, and coordinate the brand marketing team to ensure high performance and collaboration
You’ll Be Great For This Role If:
Bachelor's degree in Marketing, Business Administration, or related field. Master's degree is a plus.
8+ years proven experience in brand management or related roles, preferably in e-commerce sector and 4 years in teammanagement.
Strong understanding of e-commerce platforms, digital marketing techniques, and online consumerbehavior.
Results-oriented with a track record of driving measurable business impact.
What We Have For You;
Comprehensive benefits such as health insurance, bonus scheme, etc.
Flexible working and hybrid opportunity.
Opportunity to learn and develop within the company.
Career guidance & path.
A dynamic work environment.
