Product Marketing Lead

San Francisco /
General and Administrative – Marketing /
Full-time
A BIT ABOUT US
Lever was founded eight years ago to tackle the most strategic challenge that companies face: how to recruit and hire top talent. We’re building the next generation of hiring software that companies like Netflix, Shopify, Atlassian, and McGraw Hill rely on to grow their teams. We've rethought the talent acquisition paradigm and are the innovation leaders in our space and looking for the right people to join us as we scale. 

We’re extraordinarily proud of the company we’ve built so far (not to mention humbled to be recognized as the #1 place to work in San Francisco, as well as a top workplace in the entire United States). Our people are Lever’s biggest competitive advantage and we’ll continue investing in our “Leveroos” and people-first culture.  

THE CHALLENGE

    • Unify Lever's unique value proposition across the entire company, website, collateral, customer experience, and product
    • Grow organic website traffic
    • Own analyst relations, positioning Lever as a leading solution for mid-market (200-2000 employee) high skill employee hiring
    • Develop customer communities by leading customer councils, referrals, and references
    • Increase customer product engagement and decrease time to value
    • Support product management's understanding of customer satisfaction, competitive products, competitive pricing/packaging, and opportunities for improvement
    • Own company's understanding of product/market fit, win rates, churn reasons, and competitive landscape by segment and persona

THE OPPORTUNITY

    • Drive impact in the talent industry, helping to solve the universal problem of hiring. Help talent leaders to become more strategic, data-driven leaders within their organizations.
    • Take part in Lever's strong culture of user design and innovative enterprise software
    • Gain expertise working in an extremely high impact role, covering the full breadth of Lever's products and customer journey

THE SKILL SET

    • Expert level B2B Product Marketing
    • Skill crafting benefit oriented messaging
    • Analytical rigor and iteration
    • Expert execution of customer journey from initial contact through sales, implementation, and renewal
    • Cross-functional alignment of priorities among product, customer experience, sales, and marketing
    • External company relations
    • Use of customer promoters in marketing efforts

WITHIN 1 MONTH, YOU’LL

    • Complete Ramp Camp, our comprehensive onboarding program designed to get you up to speed on all aspects of the business with a cross-functional cohort of new Leveroos. You'll learn about our business, product, vision and team and gain an understanding about how your role fits into Lever's broader organization
    • Write individual OKRs for the current quarter
    • Become demo certified
    • Update Lever's website, adding engaging product benefit and capability descriptions
    • Deep dive into understanding Lever's newly released capabilities
    • Assume leadership of product launch communications. Create cross-functional project plan for supporting our next product release
    • Assemble customer councils for mid-market, enterprise, and EU customers
    • Shadow 5 sales calls and 5 renewal conversations
    • Meet with each product manager and leaders for Implementation, CSM, and Sales

WITHIN 3 MONTHS, YOU’LL

    • Review website, ads, sales collateral, customer implementation, and customer communications to understand and measure the consistency of our current positioning, benefit statements, and differentiators
    • Present your assessment and proposed initiatives to Lever's executive team. Your plan should aim to grow organic lead flow; speak to marketing's role in customer engagement, sales, renewals, and product; and include concrete metrics to track and measure success
    • Present a company All Hands feature summarizing your assessment and product marketing OKRs
    • Clarify Lever's unique value proposition, customer journey, and personas
    • Grow organic website traffic
    • Lead ongoing customer council meetings
    • Equip customer-facing teams with consistent messaging and supporting collateral
    • Establish ongoing accurate measurement of churn to and from competitors, and present full historical analysis
    • Engage analysts from Gartner, IDC, Forrester, Fosway, Bersin, Aptitude, The Starr Conspiracy, and Talent Function

WITHIN 6 MONTHS, YOU’LL

    • Measure and regularly report KPIs: organic web sessions, time on site, customer user engagement, time to adoption, NPS & response rate, customer reviews, churn to & from competitor rates, win/loss reasons, time to close
    • Be our authority on the talent market and our competitors
    • Feature customer promoters in speaking engagements and marketing campaigns
    • Partner with account executives and customer success managers in closing, retaining, and upselling customers, by creating top of funnel through mid-funnel materials, coaching reps, and joining customer calls where it makes sense
    • Lead vertical and geographic focused sales & marketing efforts in first test market
    • Inform the development of two product feature iterations
    • Influence the customer segment & product strategy in FY22 Company OKRs

WITHIN 12 MONTHS, YOU’LL

    • Show results in increased web traffic and time on site compared to pre-COVID
    • Demonstrate widespread analyst and press coverage of Lever as a leading solution for high skill hiring in the mid-market (200-2000 employee) segment and Europe
    • Prove faster customer time to value & increased product engagement through product analytics
    • Identify further verticals for focus
    • Lead customer engagement and education initiatives
    • Shadow user research in development of new feature iterations
IS THIS ROLE NOT AN EXACT FIT? 
Sign up to stay in touch, we’ll let you know when we have new positions on the team.


THE LEVER STORY
Lever builds modern recruiting software for teams to source, interview, and hire top talent. Our team strives to set a new bar for enterprise software with modern, well-designed, real-time apps. We participated in Y Combinator in summer 2012, and since then have raised $73 million. As the applicant tracking system of choice for Netflix, Eventbrite, ClearSlide, change.org, and thousands more leading companies, Lever means you hire the best by hiring together.

Lever is an equal opportunity employer. We are committed to providing reasonable accommodations and will work with you to meet your needs. If you are a person with a disability and require assistance during the application process, please don’t hesitate to reach out! We celebrate our inclusive work environment and welcome members of all backgrounds and perspectives. Learn more about our team culture and commitment to diversity and inclusion. 

California residents applying for positions at Lever can see our privacy policy here