Digital Marketing Manager
San Francisco, California
Marketing – Marketing Operations /
Full-Time /
________This is an example________
PLEASE READ: these jobs are testing jobs of Lever's testing environment - please do not apply for this job.
Lever was founded ten years ago to tackle the most strategic challenge that companies face: how to recruit and hire top talent. We’re building the next generation of hiring software that companies like Netflix, Yelp, Cirque du Soleil, Shopify, and Spotify rely on to grow their teams. We've rethought the talent acquisition paradigm and are the innovation leaders in our space and looking for the right people to join us as we scale. We’re extraordinarily proud of the company we’ve built so far (not to mention humbled to be recognized as the #1 place to work in San Francisco, as well as a top workplace in the entire United States). Our people are Lever’s biggest competitive advantage and we’ll continue investing in our “Leveroos” and people-first culture.
Under the direction of the Director of Global Marketing, the Digital Marketing Manager is responsible for developing, implementing and managing marketing campaigns that promote Hawaiian host and Mauna Loa products on a digital platform. The Digital Marketing Manager plays a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads and customers.
ESSENTIAL FUNCTIONS:
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Education, Experience and Skills Required:
- Bachelor’s degree in Marketing or related field
- 5+ years digital marketing & social media experience
- Food & Retail Experience
- Proficiency with Microsoft Office 365
- Graphic design and Adobe experience preferred
- Consumer Packaged Goods experience preferred
PHYSICAL DEMANDS:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions.
The position requires carrying less than 25 pounds; bending; stooping; crouching; side bending; overhead reaching; handling; stair climbing; forward reaching; grasping; sitting; standing; walking, finger dexterity; vision; hearing; eye-hand-foot coordination
COMMUNICATION DEMANDS:
The position requires visiting/working at different worksites; training/giving verbal instructions; talking to outside trade persons/vendors; written communication to co-workers and outside persons/vendors; supervising others; responding to written or verbal requests of co-workers and vendors
WORK ENVIRONMENT:
Work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
THE LEVER STORY
Lever builds modern recruiting software for teams to source, interview, and hire top talent. Our team strives to set a new bar for enterprise software with modern, well-designed, real-time apps. We participated in Y Combinator in summer 2012, and since then have reached our Series D, raising more than $120 million. As the applicant tracking system of choice for Netflix, Atlassian, KPMG, and McGraw-Hill Education, and thousands more leading companies, Lever means you hire the best by hiring together.
Lever is an equal opportunity employer. We are committed to providing reasonable accommodations and will work with you to meet your needs. If you are a person with a disability and require assistance during the application process, please don’t hesitate to reach out! We celebrate our inclusive work environment and welcome members of all backgrounds and perspectives. Learn more about our team culture and commitment to diversity and inclusion.
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