Demand Marketing Manager
Arlington, TX
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The Matillion Marketing team is looking for an experienced Demand Marketing Manager to build, operate, and continually optimize our digital demand generation efforts to help achieve our company revenue growth goals. You will work with our Director of Demand Marketing and collaborate with product marketers and others to design and execute digital marketing campaigns that drive results that matter. You will have the opportunity to align our digital marketing and automation efforts with growth goals and play an integral role in helping build our sales pipeline through effective lead generation and prospect engagement programs.
The ideal candidate is both analytical and creative with experience across relevant channels and a proven ability to drive revenue through marketing activities aligned to the buyer’s journey. This role requires a strong combination of strategy and tactical execution.
This role reports directly to the Director of Demand Marketing, and is located in our Denver, CO office. This role includes an estimated ~20% travel.
Key Areas of Responsibility
- Institute and continually refine clear and accurate measurement of how demand generation efforts translate into revenue.
- Manage 3rd parties involved in demand generation activities (e.g. agencies) to maximize output per budget spend
- Plan and execute web, SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence in collaboration with the entire marketing team
- Optimize the “marketing mix” and associated spend based on identified trends and insights
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to enhance web, landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end prospect experiences across multiple channels and touchpoints
- Instrument conversion points and optimize user funnels
- Collaborate with creative, advertising and other vendor partners
Lever builds modern recruiting software for teams to source, interview, and hire top talent. Our team strives to set a new bar for enterprise software with modern, well-designed, real-time apps. We participated in Y Combinator in summer 2012, and since then have raised $73 million. As the applicant tracking system of choice for Netflix, Eventbrite, ClearSlide, change.org, and thousands more leading companies, Lever means you hire the best by hiring together.
Lever is an equal opportunity employer. We are committed to providing reasonable accommodations and will work with you to meet your needs. If you are a person with a disability and require assistance during the application process, please don’t hesitate to reach out! We celebrate our inclusive work environment and welcome members of all backgrounds and perspectives. Learn more about our team culture and commitment to diversity and inclusion.
