CRM & Lifecycle Analyst
Manchester, United Kingdom
Operations – Business Operations - Rider Growth /
Full-time - Salary /
Remote
Lime is the world's largest shared electric vehicle company. We’re on a mission to build a future where transportation is shared, affordable and carbon-free. Our electric bikes and scooters have powered 400+ million rides in 250+ cities on 5 continents, replacing an estimated 100+ million car trips. Named a Time 100 Most Influential Company and Fast Company Brand That Matters, we achieved a fully profitable year in 2022, becoming the first in our industry to reach this milestone.
Lime is hiring an Analyst, CRM & Lifecycle to join our dynamic Growth team! In this role, you will be pivotal in driving the success of key Growth initiatives focused on increasing user engagement, retention, and Rider lifetime value, ultimately contributing to company EBITDA growth. You will collaborate with cross-functional stakeholders to develop and execute lifecycle campaigns and rider communications.
What you'll do:
- Own and develop ad-hoc rider communications and campaigns partnering with local operators, government relations, brand and other key cross-functional stakeholders.
- Identify common use cases for rider communications and develop, audit and maintain our library of communications playbooks.
- Develop and maintain best practices and guidelines for owned CRM channels, and advocate for this with cross-functional partners.
- Own, maintain and proactively ideate on monthly Lifecycle & Rider Communications calendar for all markets and rider cohorts.
- Collaborate cross-functionally on initiatives including rider education campaigns with local operators and government relations, new product features with product, campaign and ad-hoc analysis with data science, rider insights and feedback loops with customer experience and awareness campaigns with brand marketing.
- Monitor campaign performance and share key findings with stakeholders and Rider Growth team members.
- Identify opportunities for A/B testing within rider communications campaigns including copy, content, creative, audiences and timing.
About you:
- 2-3+ years experience and a proven track record in delivering sophisticated and impactful communications and consumer lifecycle campaigns from inception to implementation.
- Fluent in English; knowledge of additional languages is a plus.
- Strong written and oral communication skills with exceptional attention to detail.
- Strong time management skills and the ability to balance multiple priorities simultaneously.
- Strong cross-functional collaboration skills and ability to manage stakeholders’ expectations by communicating promptly and proactively.
- Experience in analysing campaign performance and mapping customer journeys using tools such as Tableau, Amplitude, Braze and Snowflake.
- Strategic thinker with a practical approach, willing to take a hands-on role when necessary.
- Experience working in a remote environment with diverse cultures and time zones.
- Relevant consumer-facing mobile app, transportation or start-up experience preferred.
Preferred Experience:
#LI-Remote
#LI-PD1
Why Lime?
When you join Lime, you join a global community of smart, caring, talented individuals working together to deliver world-changing results; striving to create an experience that enables Limers to do their best work. Here are some ways we support and invest in our team:
Competitive salaries, performance-based annual bonus and pre-IPO equity
Health and wellness offerings for all team members starting day one including access to top-tier fitness and mindfulness apps
Flexible vacation policies with ample paid holidays tailored to country of residence
Fully-paid leave following the birth or adoption of a child and financial, medical and educational support for Limers pursuing parenthood
Support for retirement and financial goals with unlimited access to financial advisors
Unlimited, complimentary use of our vehicles in hundreds of cities around the world
Professional growth opportunities through quarterly learning days and top-tier tools
Opportunities to connect across teams and locations to network, socialize and volunteer
Culture of belonging with Employee Resource Groups that engage and promote cultural awareness and DEI training across all functions
Consistent recognition of great work through meaningful rewards and career advancements
Benefits and perks vary depending on the nature of your employment and country of residence. Terms and conditions may apply.
If you want to make an impact, Lime is the place for you. Not sure if you meet all the qualifications? If this role excites you we encourage you to apply. Explore all opportunities on our career page.
Lime is an Equal Opportunity Employer, but that’s just the start. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and globally diverse team – which includes individuals with different backgrounds, abilities, identities and experiences.
