Senior Performance Manager (all genders)
Berlin or Remote
Demand Generation – Performance Team /
Full-time /
Hybrid
Speak our language!
We are Lingoda. Our mission is to build bridges through life-changing language learning.
Lingoda is a fast-growing online language school for language learners aspiring to provide a human-centric, personalised and seamless learning experience unmatched by competitors. With Lingoda, you're not just learning - you're teaming up with an expert who understands your goals and guides you to success, every step of the way.
Our classes are teacher-led, and supported in- and out-of-class by the latest technologies and a unique curriculum to empower our students to achieve their language goals. High-quality classes are available online 24/7, so anyone anywhere has the opportunity to learn a language with Lingoda.
As a company we bring out the best in people with a positive culture. We challenge ourselves, and we challenge others. We work smart and make it happen. We believe in personal growth and inclusion.
We work hard to contribute to a better society. How? Here are three examples:
• Lingoda’s MATCH network and Global Career Centre seek to upskill and match migrants to career opportunities in Germany, supporting them through government-funded education programs
• In the German healthcare sector, we support international nurses, doctors and midwives to obtain language and professional recognition through state-sponsored education programs. As a result we have become one of the largest educational providers in this field in Germany
• In December 2022, we won “Best Digital Learning Product of the Year” at the Digital Education Awards 2022
We are currently looking for a Senior Performance Manager (all genders) based in Berlin or working remotely (hybrid).
Your mission with us:
You will drive our student community's rapid growth by strategising, managing, and optimising our biggest channel, PPC/SEM.
Your tasks:
- Implement & optimise our Performance Campaigns to acquire students whilst driving down Customer Acquisition Costs
- You are innovative with attention to detail to ensure excellent implementation and execution of all campaigns
- You will regularly conduct detailed analyses to refine our strategies, drive efficiency and maximise the impact of investments on the business
- You will develop processes in order to streamline activity and you will seek and explore for new opportunities
- You are well-versed with AB testing and believe in continuous testing to improve performance
- You will work closely with our agency on growing Paid Search and the Push channels (Display, PMax, Meta)
- You will work closely with our other Paid Channels to further grow hybrid growth strategies (i.e. whitelisting on Meta, PMax on YT with influencer content)
You bring to Lingoda:
- 7+ years of B2C Performance Marketing experience with focus on the Google Marketing suite (Paid Search, PMax, Display). Experience in Meta and Paid Discovery are a strong plus
- Excellent working knowledge of web analytics tools (e.g Google Analytics) and the ability to analyse data from multiple sources
- Data-driven outlook with the ability to synthesise, analyse and interpret data (including KPI reports) and transfer into actionable steps
- Deep understanding and current hands on knowledge of marketing technologies and media platforms (Google Ad Manager, Meta Ad Manager, Outbrain and Taboola)
- Proactive, getting-it-done mindset - you are not afraid to get your hands dirty
- Experience in working with external partners (free lancers, agencies) is desiderable
You add to our culture with:
- A good communicator who loves working as part of a cross-functional team
- You have strong attention to detail and a willingness to learn
- A great team player
- Excellent written and spoken English (having another language is an advantage)
What you can expect from Lingoda:
- Approachable leaders and transparent communication - every voice counts at Lingoda!
- Company events and colleagues who are always happy to socialise + budgets towards team building events!
- An inclusive environment with great team spirit and passion for languages
- A well-structured and exciting onboarding process to set you up for success!
- The possibility to work remotely from your home or in the office located in the heart of Berlin
- Education funds because we want to see our people grow
- Free access to our language classes
- Mental Health programs
- Corporate benefits & pension funds
- 28 vacation days per year
- Free snacks & drinks at the office
- The modern hardware necessary for your work (n.a. for freelancers)
- Flexible working hours
Does that sound exciting? Then, send us your CV right away!
We are looking forward to hearing from you!
Your contact person for the position is Viktoria.
Lingoda is dedicated to promoting diversity and inclusion in the workplace. As an equal opportunities and affirmative action employer, we strive to create a workforce that reflects the diversity of our user base. Our commitment ensures that every applicant is assessed on the basis of their skills and qualifications, regardless of age, gender identity, ethnicity, sexual orientation, disability, or religion.
We ask that you please apply directly via the link provided in the job description or directly on our website. Due to GDPR regulations, applications sent otherwise will not be considered.
Please note that if you are based outside of Germany that only a freelance contract can be offered. All our contracts whether freelance or regular German employment contract start on a 2 year time period.
