Vice President, Growth Marketing and Operations
Austin, TX
Marketing – Growth & Demand /
Employee - Full-Time /
Remote
Who We Are:
We are a national, innovative, high-growth software company devoted to K12 education administration. Our products beat the competition by focusing on all business operations of K12 schools, including both financial and school nutrition management. We have a deep understanding of K12 school systems and regulations, with a focus on providing creative, integrated and user-friendly solutions supported by excellent customer service. Our workforce is talented, loyal, dedicated and highly enthusiastic. This is a fantastic career opportunity for the right individual.
We offer challenging work in a team environment. We respect each other and collaborate for continuous improvement. We are the experts in our product lines and we anticipate the needs of our customers. Our customers say we work efficiently and always strive to provide the proper solution. We have achieved this by building relationships based upon:expertise, patience, attentiveness, clear positive communication, tenacity, and a calm presence.
LINQ is on a mission to empower central office heroes who make K-12 districts and schools stronger. LINQ improves efficiency, optimizes performance, and manages compliance through its suite of administrative, financial, and nutritional solutions; allowing administrators to make a bigger impact for their staff, students, and communities. LINQ is the first company to deliver a full suite of integrated solutions to manage operations at the state, district, and school levels. LINQ has helped over 30,000 schools and served over 17 million students to increase K-12 potential.
LINQ’s Values:
Count on us - We’re ready and reliable for our partners and each other
Class of our own - We hold ourselves to a high standard of excellence
Fair and Square - Integrity and mutual respect are table stakes
Nourish Connection - We foster a culture of teamwork and trust
Educated Advancement - Our deep knowledge and experience propel our development
As the Vice President, Growth Marketing and Operations, you will be the driving force behind owning and evolving the growth marketing infrastructure for scale at LINQ to improve time to market, increase ROI, automate measurability and help us acquire and convert to LINQ software.
If you are a growth marketing expert, a builder and optimizer of systems, processes and teams, and love to collaborate across the aisle, this high impact and collaborative role is for you!
What You’ll Do:
You can easily pivot between high-level strategic thinking and vision setting to execution with an eye on outcomes & details. You are okay with ambiguity, and generally thrive in it.
• You will lead the build, execution and optimization of campaigns, with an eye toward channel expansion and optimization, to meet to fuel pipeline generation. You understand the role 3rd party data plays to shift from contact to account-based engagement to accelerate velocity and increase conversions.
• You will own digital and events channels – eMail, digital events, paid media, linq.com, SEM and 3rd party events – and bring next-practice expertise in B2B SaaS.
• You will immerse yourself in our growth marketing infrastructure, taking ownership of our marketing technology stack (Pardot, HubSpot, 6sense, Salesforce, Sales Loft) to ensure integration, utilization and full automation to improve reporting and insights to fuel optimization and ROI.
• You will gain deep insights into our current processes, identifying areas for improvement.
• You will take a deep dive into success metrics and KPIs, understand how, when, and why they are tracked, and how they are incorporated into overall reporting systems. This will inform how we build and execute marketing programs to ensure measurability and optimized lead management.
• You will take full ownership of enhancing lead management workflows and implementing best practices.
Role Responsibilities:
• Marketing Tech Stack: Manage and fine-tune our marketing technology and integrations, including marketing automation (Pardot / Account Engagement), CRM (Salesforce), ABM orchestration (6Sense), analytics tools (Google Analytics), and other marketing-related software.
• Streamline Campaign Workflows: Streamline Campaign Workflows: Partner with the SFDC team to streamline campaign workflows and standardized processes to enhance campaign setup, tracking, execution, lead lifecycle and reporting. Determine what process should be decentralized vs centralized and provide ongoing enablement and training to ensure understanding and compliance.
• Paid Media: Partner with our external agency to manage the strategy, execution and tracking of paid marketing investments and channels, including SEM, Display, Social, and ABM to meet our aggressive growth goals.
• Lead Management: Collaborate cross-functionally to optimize lead management processes, lead routing, and Marketing to Sales handoffs. Ensure there are no holes in our bucket and results are attributing correctly to fully understand ROI and no lead is left behind.
• Compliance: Lead process and technology changes to ensure compliance of our marketing database with data protection and consumer privacy regulations.
• Data-Driven Insights: Leverage data analytics to produce and maintain reports and dashboards across our tech stack to enable optimization and investment decisions. Enable a data-driven culture across LINQ.
• Documentation and Training: Define, create and own documentation for marketing automation and operations processes to make the marketing team and campaigns more efficient. Provide ongoing training to improve overall competency and compliance.
• Tech Stack Alignment and Maintenance: Own the setup and configuration of third-party integrations, maintaining our digital properties/platforms, website, marketing automation platform, and CRM systems. Partner with RevOps, Business Systems and GTM teams to ensure that our marketing processes are aligned with enterprise data processes, data structures and workflows.
What you bring to the role:
• 7-10 years of Marketing Operations experience including previous leadership experience in managing highly matrixed teams.
• Effectiveness in creating demand (pipeline; conversions) in alignment with sales.
• Admin-level proficiency with marketing automation tools (e.g., Pardot / Account Engagement), and CRM systems (e.g., Salesforce) is a must.
• A data-driven approach is essential for translating insights into actionable strategies.
• Understanding of traditional, digital, and emerging marketing channels and tactics.
• Familiarity with account-based marketing (ABM) and ABM orchestration tools (e.g. 6Sense).
• Familiarity with web content management (e.g. Wordpress) and website analytics (e.g. Google Analytics) systems.
• Effective collaboration with cross-functional teams.
• Exceptional verbal, interpersonal, communication, and presentation skills.
• Strong project management skills including agile practices.
Total Rewards:
Remote working environment
Ability to work in a physical office, if near one of our offices (Wilmington, Irvine, and coming soon, Austin)
One America 401k plan with 4% employer matching on total earnings, not just base (100% fully vested)
Company Bonus Plan or Target Sales Commission Plan
Flexible Open Paid Time Off Plan
Paid Parental Leave Policy
10 paid holidays
16 hours of paid volunteer time
Blue Cross Blue Shield benefit network (medical/dental/vision)
Low-deductible PPO option or HDHP option with employer contributed HSA
Dental with child orthodontia
100% Employer paid Short Term Disability/Long Term Disability/Basic Life/Accidental Death & Dismemberment Insurance
Health and wellness benefits including gym and Headspace reimbursement
Professional development opportunities
EOE Statement/Accommodation Notice:
LINQ is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability. Equal Employment Opportunity Posters If you’d like to view a copy of the company’s affirmative action plan or policy statement, please email HRHelp@linq.com. If you are an individual with a disability and would like to request a reasonable accommodation as part of the employment selection process, please contact Lydia Buurma at HRHelp@linq.com. This email address is reserved solely for job seekers with disabilities requesting accessibility assistance or an accommodation in the job application process. Please do not use this email to inquire about the status of your job application if you do not require accessibility assistance or an accommodation. Messages left for other purposes, such as solicitation, following up on an application or non-disability related technical issues, will not receive a response.
