Sales Representative
Lawrence, MA
Little Sprouts – Home Office /
Full-Time /
Hybrid
Title: Inside Sales Representative
Reports To: Director of Sales
Location: Hybrid – 3 days/week in-office (Lawrence, MA)
Compensation: Salary Range 60k-65k per year dependent on experience and eligibility for bonus potential for a total OTE of up to 100k.
About Us
- Heartworks, Building Blocks, and Little Sprouts, part of the Babilou Family US is a leading provider of high-quality early childhood education, dedicated to nurturing young minds in a safe, engaging, and enriching environment. With multiple locations, we are committed to helping families find the best learning experiences for their children.
The Role
- We’re looking for an energetic and driven Inside Sales Representative / Enrollment Specialist to join our growing sales team. In this role, you’ll be the first voice families hear when exploring early education options, guiding them through the enrollment process with care and confidence.
- As part of a mission driven organization and a parent-facing role, you’ll combine heart with hustle: managing a high volume of inbound leads, scheduling tours, following up with families, and helping ensure each child finds the right fit in our schools. You’ll report to the Director of Sales and collaborate closely with school directors and cross-functional teams.
Key Responsibilities-Lead Management & Family Engagement
- Manage high volumes of inbound leads and proactively follow up (40–50+ calls/day.)
- Convert inquiries (phone, web, email, walk-in) into scheduled tours and enrollments.
- Guide families through the entire enrollment journey with empathy, speed and confidence.
- Drive outreach strategies and community engagement to generate new leads and referrals.
- Communicate our educational philosophy, program options, and value clearly and enthusiastically.
- Overcome objections with professionalism and persistence.
- Attend occasional in-person events or open houses to promote brand awareness.
- Forecast and hit key account metrics (monthly and quarterly sales projections and goals.)
- Consistently meet or exceed monthly and quarterly sales goals and KPIs.
- Identify areas for improvement and assist with projects to enhance the enrollment process.
- Flexibility to work adjusted hours and occasional weekends to support family inquiries and enrollment events.
Team Collaboration
- Partner with school directors to manage classroom capacity and forecast enrollment needs.
- Participate in sales campaigns and growth initiatives with a collaborative mindset.
- Suggest process improvements that enhance conversion and customer experience.
- Other job-related duties or tasks as assigned. Babilou Family is a team-orientated company where our employees are expected to perform any duty required to advance the mission of the association, regardless of whether the duty is listed in any specific job description.
Who You Are
- A self-starter with a strong internal drive and a passion for results.
- Open to growing and learning new techniques and refining your skill set.
- Energized by competition and accountability, but motivated most by helping families.
- A team player who thrives in a fast-paced, collaborative, performance-oriented environment.
- Flexible and responsive. You’re willing to adjust your schedule to support families when they need it most, including occasional weekends or evenings.
- Naturally empathetic and able to build trust quickly with parents making big decisions.
- Exceptionally organized, goal-focused, and motivated by both metrics and mission.
- Comfortable navigating CRMs, reporting tools, and fast-changing priorities.
Qualifications
- 2+ years in sales, inside sales or customer service (phone sales preferred.)
- Proven experience with lead conversion, outreach strategy, and objection handling.
- Excellent verbal and written communication skills.
- Bilingual candidates (especially Spanish-speaking) strongly encouraged to apply.
Benefits
- Health benefits are available upon start date.
- Free Subscription to First Stop Health; receive ongoing care from doctors and prescribers through easy telehealth services.
- Up to 75% discount on your child's tuition (Option for the initial $5,000 of tuition to be taken out of your paycheck before taxes through payroll deductions.)
- Comprehensive benefits package, including health, dental, vision, and pet insurance.
- 401k with company match.
- Tuition reimbursement.
- Career advancement and coaching.
- Additional Paid Time off and Holidays.
- Referral Program.
- #LI-HYBRID
- #INDHP
$55,000 - $60,000 a year
Compensation: Salary Range 60k-65k per year dependent on experience and eligibility for bonus potential for a total OTE of up to 100k.
We’re Growing!
Little Sprouts LLC is a subsidiary of Babilou Family, the largest childcare and early education group in Europe. The company provides award-winning early education and child care in the Northeast US through Little Sprouts (MA & NH), Building Blocks Early Learning Center (CT), and Heartworks Early Education (VT). Our employees are passionate about serving children with joy and confidence every day, so we are able to create a family and employee experience that is so much more than just daycare. Together, we are on a meaningful journey to elevate those who dedicate their careers to helping children learn, thrive, and grow.
