Senior Growth Marketing Manager, Shoppers Drug Mart eCommerce (12 month Contract)
Toronto, Canada
Growth & Marketing – E-Commerce Marketing /
Full-time (Contract) /
Hybrid
At Loblaw Digital, we know that our customers expect the best from us. Whether that means building the best, most innovative online shopping experiences, or designing an app that will impact the lives of people across the country, we’re up for the challenge. Loblaw Digital is the team responsible for building and operating the online businesses of Canada’s largest and most successful retailer. Based in downtown Toronto, we are an entrepreneurial, fast-paced, and collaborative team working towards transforming the way Canadians shop by creating leading eCommerce experiences in the online grocery shopping, beauty, pharmacy, loyalty, and apparel spaces, and we’re only just getting started! To achieve these goals, we are looking for talented and passionate individuals who want to collaborate and solve challenging problems and make significant and lasting impact on Canadians.
The impact you’ll make
As the Senior Growth Marketing Manager, Shoppers Drug Mart eCommerce you will impact our business by leading and executing digital marketing strategies for Shoppers Drug Mart eCommerce, focusing on building program awareness, attracting new customers, driving repeat purchases. and omni-channel integration.
What you'll do:
- Develop and deliver on the eCommerce business objectives for SDM.ca, and drive the Marketing strategy to acquire and retain quality customers
- Build, implement and refine digital marketing campaigns to hit aggressive sales targets
- Work cross-functionally with Email, Media, Merchandising, Strategy & Planning, Product, Technology and Design teams to strategize and execute on programs
- Collaborate with SDM business stakeholders to deliver on integrated, omni-channel marketing campaigns that meet eCommerce objectives
- Leverage data and insights to guide campaign development and influence stakeholders
- Identify and test new internal and external partnership opportunities to attract new customers and drive sales
- Forecast, monitor and report on campaign performance, interpret data to refine based on learnings
- Develop and manage project work streams including follow-ups, reviews and approvals, purchase orders and budget reconciliation, weekly & monthly business reporting
- Lead and coach high performing Marketing Specialist
Does this sound like you?
- University degree in Business, Marketing or Commerce
- 7+ years’ experience in an eCommerce or retail digital marketing role
- Experience in the Beauty industry or Beauty brand marketing an asset
- Proven experience driving customer acquisition in a sales environment
- Proven experience leading digital marketing strategies, while having solid experience and understanding of omni-channel marketing principles
- Proven experience in managing a direct report and teams of indirect reports
- Creative background including building marketing briefs and managing creative teams
- Excellent interpersonal and communication skills, able to effectively work and communicate with multiple levels of the organization and deliver persuasive presentations, POV statements, strategic recommendations
- Outstanding project management, time management and organizational skills with the ability to prioritize and manage varying workloads
How you’ll succeed
At Loblaw Digital, we seek great people to continually strengthen our culture. We believe great people model our values, are authentic, build trust and make connections. We’re able to keep innovating because our colleagues are passionate about their work and excited about the future of eCommerce. You will get to work with some of the best digital minds and will have the support of world class technologies to craft products our customers will love!
If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.
We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.
