Digital Merchandiser, Joe Fresh
Toronto, Canada
Trading – Digital Merchandising /
Full-time /
Hybrid
At Loblaw Digital, we know that our customers expect the best from us. Whether that means building the best, most innovative online shopping experiences, or designing an app that will impact the lives of people across the country, we’re up for the challenge. Loblaw Digital is the team responsible for building and operating the online businesses of Canada’s largest and most successful retailer. Based in downtown Toronto, we are an entrepreneurial, fast-paced, and collaborative team working towards transforming the way Canadians shop by creating leading eCommerce experiences in the online grocery shopping, beauty, pharmacy, loyalty, and apparel spaces, and we’re only just getting started! To achieve these goals, we are looking for talented and passionate individuals who want to collaborate and solve challenging problems and make significant and lasting impact on Canadians.
The Impact you'll make
The Digital Site Merchandiser plays a vital role in optimizing the performance, conversion, and engagement of products on the website. They are responsible for strategically merchandising products within seasonal deliveries, ensuring the site's taxonomy is up to date, and setting up relevant search categories and keywords. They support in-season marketing initiatives by strategically placing products on the site and provide reports on style and delivery performance along with recommendations for future opportunities. The Digital Merchandiser also manages online shops, product badging, cross-posting through PCX, and contributes to weekly team meetings with cross-functional partners. Their overall function is to improve conversion and engagement on the site to support Joe Fresh eCommerce business growth.
What You'll Do (There are 4 key areas of responsibilities for this role):
- Site Merchandising Experience and Strategy
- Promotional Management
- Optimize Site SEO Performance
- Reporting & Insights
Site Merchandising Experience and Strategy
· Ensure accurate and strategic merchandising of products, aligning with brand standards, customer expectations, market trends, and business strategy. Strategically merchandise seasonal deliveries to optimize product performance, conversion rates, and engagement on the site.
· Support in-season marketing initiatives by effectively merchandising products and strategically placing them on the site
· Advocate for customers' needs and provide insights to internal teams regarding site maintenance, operations, performance analysis (product/category pages), internal search improvements, and cross-functional programs for continuous growth of technology stack.
· Contribute to customer experience journey mapping activities with the goal of improving conversion rates and engagement
Promotional Management
· Efficiently set up promotions for effective implementation.
· Ensure accurate and timely maintenance of promotions throughout their duration.
· Update promotional legal language as required to comply with regulations and policies.
· Conduct thorough quality assurance (QA) checks on promotions to ensure accuracy and functionality.
· Implement promo and pricing badging effectively to highlight promotional offers.
Optimize Site SEO Performance
· Optimize product details and descriptions to maximize search visibility.
· Establish and maintain product taxonomy, navigation categories, and keywords for improved on-site search, navigation, and product content quality.
· Conduct keyword optimization to enhance search engine rankings.
· Collaborate with content/marketing specialists to implement effective content strategies.
· Ensure strategic product placement, categorization, and naming for better site organization and usability.
Reporting & Insights
· Generate weekly reports on key programs, products, and site metrics.
· Analyze site and product metrics to provide valuable insights that inform business decisions.
· Prepare ad hoc reports as required to support specific business needs.
Does this sound like you?
· Post-secondary education or equivalent experience
· Naturally curious and passionate about digging into consumer & market insights, data and mining for opportunities
· Strong communication skills
· Strong attention to detail and eye for fashion
· Outstanding time management and organizational skills with the ability to prioritize and manage varying workloads
· An energetic team player with the ability to build positive relationships and work cross-functionally
· Proficient with MS Office (specifically Excel)
· Previous ecommerce merchandising, product onboarding or ecommerce website management experience is required, previous apparel or general merchandise experience is preferred.
How you’ll succeed
At Loblaw Digital, we seek great people to continually strengthen our culture. We believe great people model our values, are authentic, build trust and make connections. We’re able to keep innovating because our colleagues are passionate about their work and excited about the future of eCommerce. You will get to work with some of the best digital minds and will have the support of world class technologies to craft products our customers will love!
If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.
We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.
