Product Marketing Manager
Seattle /
Marketing /
Full-time
/ Remote
About Logixboard:
Logixboard is a white-labeled customer experience software that is transforming how the $2 trillion freight forwarding industry operates. In a highly competitive and technologically antiquated industry undergoing rapid digitalization, we are providing freight forwarders with the only white-labeled and integrated customer experience software available to the market today. Our software enables freight forwarders to deliver world-class digital experience to their customers, which propels them far ahead of their competition and dramatically increases customer retention and sales.Our customers absolutely love our platform, and we're experiencing tremendous growth both in new customers and in funding, with over $50 million in capital raised to date.
About You:
As a product marketing manager here at Logixboard, you will play a crucial role in positioning our portfolio of products, driving awareness/adoption, growing existing and increasing the brand value by creating marketing materials and overseeing integrated marketing campaigns that educate internal and external stakeholders, which will ultimately translate into growth for Logixboard.
The product marketing manager will report to the director of brand and will join a team of three including a product marketing specialist. The product marketing manager will collaborate with the product marketing specialist and work cross-functionally, unifying and motivating peers from different teams to ensure the success of all new product launches (e.g. product management, customer success, training, sales, and marketing).
Additionally, in this role, you will focus on three key areas (GTM positioning, adoption and messaging).
You will:
- Develop ideal customer profiles, personas, GTM positioning and messaging for Logixboard target markets
- Own, support and execute our product content development to support external-facing teams
- Stay current on market trends and competitive activity to share with stakeholders
- Plan and lead the launch of new products and releases, while working cross-functionally in the implementation of the GTM plans
- Partner with Product to influence and communicate roadmap
- Partner with the growth marketing team on GTM campaign tactics and initiatives.
- Own, support and execute our product content development to support external-facing teams
- Own, monitor and report GTM launch success and product adoption metrics
- Stay current on market trends and competitive activity to share with stakeholders
- Collaborate with product and sales to determine pricing and packaging models
- Educate and support internal stakeholders on new product feature releases as it relates to enablement, timelines, messaging, audience, etc.
We're looking for:
- 5+ years’ of product-focused marketing experience, preferably in B2B technology markets. At least 2 years being responsible for product marketing functions at a SaaS company.
- Highly autonomous-must be able to take initiative and execute with minimal supervision.
- Deep understanding of product marketing & growth levers to increase customer engagement, product adoption and upsell opportunities.
- Results-oriented, with focus on the art and science of marketing to create the ideal customer experience that translates to growth
- Strong collaboration and teamwork. We win by working together, challenging each other to create, innovate and blow our goals out of the water.
- Curiosity. You are always looking for new ways to drive growth through marketing. You are open to feedback, empower your team to grow and seek out development opportunities for both you and your team. (Good news, we provide that for you through annual learning and a development budget)
- Not afraid to fail forward. As a fast-growing start up, we are constantly learning, iterating and evolving our go-to-market strategies. You are comfortable making quick pivots and focus on progress over perfection.
The salary range for this role is $112,995 - $136,710, plus equity. Where your pay would fall within that range will be based on 1) relevant experience, knowledge, and skills, as demonstrated through the interview process, 2) by considering parity with current LXB team members, and 3) current market data.
Benefits
- We are a remote first company, meaning, you can work from home, from the mountains, from the beach, or wherever you feel like getting work done.
- Since our teams span across North America, LATAM, Australia, and the UK it is important for us to make it a priority to see one another. Logixboard will host a yearly in-person company retreat and our teams get together for in-person offsites at least once a year.
- Logixboard covers 100% of premiums for Medical, Dental, and Vision for you, with 75% of premiums covered for your loved ones. We’ll also offer paid life insurance and Long Term Disability.
- 12 weeks parental paid time plus a $2,500 parental bonus to support you and your family.
- Our 401(k) plan makes it easy to save for retirement and you can contribute your tax free dollars from day 1.
- In addition to statutory and Federal holidays, we offer our teammates Flexible Time Off (average is 4-5 weeks) that can also be used to observe holidays that are important to you.
- A yearly Learning and Development budget of $500 to find your own way to continue your professional development.
- To get your office set up, you will receive the basics (laptop, monitor, keyboard and a mouse), plus a one time WFH budget of $1,000 for you to get the other things you need in order to do your best work
At Logixboard, we believe that people come first and we are committed to building teams that represent a variety of backgrounds, perspectives and skills. We highly encourage under-represented and traditionally marginalized communities to apply. Together, we will create and maintain working and learning environments that are inclusive, equitable and welcoming. If you require assistance or accommodations in the application or interview process, please contact recruiting@logixboard.com.
