Director of Product Marketing
USA Remote
Marketing /
Full-time /
Remote
About Lovepop
Lovepop is on a mission to create one billion magical moments. We combine art x engineering to create the most magical paper art cards & gifts. Featured on Shark Tank in 2015, Lovepop has become one of the top 10 Shark Tank investments in lifetime revenue. Lovepop consistently ranks in the top Google results for cards online, enjoys 18% national brand awareness, and has helped its customers create over 50 million magical moments. Our vision is to be the #1 online card destination for cards and we are building the team of A+ talent that will take us there.
About the Role
The Director of Product Marketing at Lovepop is responsible for owning and optimizing the Lovepop.com site experience — our most important product. This leader will treat the website as their product, driving customer discovery, purchase, and subscription conversion. They will own digital merchandising, guide UX strategy, and ensure that Lovepop.com is optimized for performance, narrative coherence, and user delight.
This role will lead our Vietnam-based UX and merchandising teams and work closely with engineering, creative, and marketing stakeholders across global time zones. In addition to site ownership, this leader will collaborate on the go-to-market strategy for Lovepop’s subscription platform and execute against seasonal and evergreen omni-channel campaigns that create emotional resonance and connection with our customers.
The ideal candidate is a strong product thinker with deep e-commerce experience who thrives in ambiguous, high-growth environments. They bring a sharp eye for user experience, a bias toward action, and a systems mindset that enables high-impact execution with lean teams. This is a growth role — ideal for someone eager to scale their impact beyond execution into true product ownership and organizational leadership.
Accountabilities
- Own Lovepop.com and drive digital performance Treat Lovepop.com as the company’s most important product. This includes defining the vision, priorities, and roadmap for the website with a focus on discovery, UX, and conversion. The Director of Product Marketing will lead digital merchandising and collaborate closely with the CEO and assigned task force to evolve the site taxonomy and architecture. The goal is to guide users toward Lovepop’s highest-value actions — sending a card, subscribing to build their home collection, or browsing with ease and delight.
- Build and lead an A+ global team Hire, mentor, and manage a high-performing UX and merchandising team while fostering strong cross-functional collaboration with design, engineering, analytics, and marketing stakeholders. The Director will be responsible for shaping a culture of ownership and excellence across time zones, using a mix of direct reports, matrixed partners, and external collaborators to deliver results. They must be able to operate at both strategic and tactical levels—guiding vision while staying close to day-to-day execution.
- Drive execution of omni-channel campaigns Collaborate with the Chief Marketing Officer and cross-functional marketing leads to bring seasonal and evergreen campaigns to life across channels. The Director of Product Marketing will be directly responsible for executing campaigns on Lovepop.com — ensuring that messaging, merchandising, and user experience align with the broader narrative. They will work closely with our Vietnam-based creative teams to secure the assets needed for web execution and ensure merchandising strategies are optimized to support campaign goals.
- Lead the .com launch of Lovepop’s subscription platform Partner with lifecycle marketing, technology, and creative teams to support the successful introduction of Lovepop’s new subscription product. The Director of Product Marketing will own the .com experience related to the subscription offering — including onsite messaging, value proposition placement, and upsell strategies across key moments in the user journey. They will also collaborate with engineering teams to ensure a seamless transition from Lovepop.com into the subscription platform.
The role will involve leading a global, agile team including UX and merchandising resources based in Vietnam, supported by strong project management infrastructure. The Director will be expected to bring structure, rigor, and a performance mindset to day-to-day execution while also exploring and testing pathways toward a more intuitive, conversion-optimized experience.
Qualifications
- 7+ years of experience in e-commerce, product marketing, product management, or digital merchandising roles.
- Strong understanding of e-commerce UX and conversion best practices, with a track record of optimizing digital experiences to drive measurable results.
- Team leadership experience, including remote or global team management and cross-functional collaboration.
- Strategic and operational strength: Comfortable setting vision while also managing execution. Able to build scalable processes, and drive cross-functional accountability.
- Thrives in fast-paced, ambiguous environments: Excels at bringing structure to ambiguity. Can navigate shifting priorities and lead cross-functional efforts with clarity and momentum.
- Customer and brand-driven: Understands how to turn insights into clear value propositions. Has strong instincts for how product, brand, and customer experience intersect.
- Strong communicator and collaborator: Builds trust across teams, facilitates alignment, and communicates clearly with stakeholders across design, creative, marketing, and e-commerce.
- Bonus: Experience working with international design and dev teams or launching subscription products.
$150,000 - $175,000 a year
The expected OTE (on target earnings) range for the role is listed above. OTE includes base compensation, and if applicable bonus and/or commission payments, assuming targets are met at plan values. Actual compensation will depend on various factors unique to each candidate, including skill set, experience, qualifications, location, and other job-related reasons.
Lovepop Values
Engineering: Curiosity to discover how the world works.
Be Curious. Build Systems. Bring Vision.
Hunger: Desire to take on more than is expected.
Own the Outcome. Execute with focus and pace. Level up.
Magic: Delivering unexpected experiences.
Inspire with Positivity and Conviction. Bring Creativity. Nail the details. Communicate with Excellence.
Connection: Building relationships with each other.
Focus on the Customer. Develop and attract leaders. Care about People.
