Product Marketing Manager - CRM

Los Angeles, California /
Product /
Who we are

Lucky Day Entertainment, Inc. is a startup based in Los Angeles, CA. Our mission is to impact lives for the better by creating winning moments for anyone.

With our first product, Lucky Day, we reimagined the lottery. Lucky Day is a top 10 free app on the Google Play Store with over 10 million installs. Since 2015, we’ve paid our players over $8 millions — all without ever taking a dime from our players.

We’re looking for intelligent people to join our team in building out Lucky Day and our exciting new products from the ground up.

What you'll do

First and foremost, our team is intrinsically motivated and driven. We encourage each other to be curious, experiment and ask for help. Everyone has a voice - it’s who we are as a team, and it’s how we build great products.

At Lucky Day, we work closely with a nimble team to push the envelope toward outstanding user experiences. As a Product Marketing Manager - CRM. You will be responsible for developing, managing and executing best-in-class engagement programs across, push notifications, sms, in app modals to increase retention, reactivations and engagement with our users. You will be using email marketing focused on product growth, social media, and all other content related to the product.

Who you are

    • You have the energy and dedication to get things done.
    • On every challenge you work on, you understand the context as a whole and always strive to make improvements.
    • You firmly grasp what it means to be agile in a software development space.
    • You thrive on owning your work from beginning to end without the need for follow-ups and micromanagement.
    • You are an absolute team player and support a strong sharing culture.
    • Comfortable with delving into the product, the platform and the implementation details.
    • Able to engage with engineering beyond just product and user experience needs.
    • Willing to work in a fast paced environment, with competing priorities, and willing to make calls with limited information.


    • Own and execute lifecycle campaign strategies (end-to-end campaign production) to increase engagement and reduce churn.
    • Support all marketing initiatives including brand campaigns and weekly newsletters / campaigns.
    • Coordinate with internal partners (marketing / product managers / engineering) to ensure timely planning, creation, and deployment of all campaigns.
    • Own day-to-day communication and project coordination with internal clients.
    • Monitor Engagement dashboards and report findings with the team.
    • Execute and report results of A/B and multivariate tests.
    • CRM experience.

    • Preferred qualifications
    • Working knowledge of email marketing
    • Strong aptitude in analytics and data modeling
    • Social media expertise focused on growth
    • Cross promotion between apps


    • Work with cross-functional teams to design, develop, and document marketing and product features.
    • Partner with other product, design and engineering teams to drive alignment.
    • Drive the product discovery process and support design, execution, and deployment for defined projects.
    • Define detailed requirements based on a deep understanding of brand and CRM processes.
    • Facilitate dialogue across functional areas and management levels.
    • Support product managers in managing expectations for project deliverables, managing stakeholder communications, and helping to implement an effective system of project management
    • Define growth and retention tasks from the project and product goals & initiatives.
    • Drive quality through user, functional, non-functional, and integration testing.
    • Manage scope and change, evaluate trade-offs, and propose alternatives as necessary.


    • Medical, Dental, and Vision Insurance
    • Flexible work hours
    • Unlimited PTO Policy
    • Daily lunches and snacks
    • Regular team outings
    • Performance bonuses
    • Competitive compensation
    • Work in a startup culture with people that are as driven as you
Career growth

There’s a lot of flexibility and growth opportunity at Lucky Day. You’ll work one-on-one with your coach/mentor to set and reach goals, find new opportunities, and grow professionally and personally. At a minimum, you’ll have a meaningful impact on popular and highly visible products, influence new products, become familiar with new technology, and be able to demonstrate the results of your work.