Marketing Specialist

Chicago, IL /
Marketing /
What You’ll Do
The Marketing Specialist is responsible for executing on both internal and external B to C branding and marketing strategies through various channels including but not limited to: email, social media, website and print. This role also will be responsible for measuring and analyzing marketing data and results for continuous improvement.

Responsibilities Include:

    • Execute and refine upon B to C marketing strategy for LulaFit
    • Audit and analyze B to C marketing efforts to understand what’s working, what is not, and what we should be doing instead to foster engagement for our current clients/buildings 
    • Work cross-functionally with LulaFit’s design, account management, sales, and service teams to take marketing concepts from ideation to execution
    • Project manage B to C marketing collateral by gathering and creating content, copy editing, working with design, and disseminating the information through various channels, including: flyers, newsletters, tech marketing (captivate slides, building websites, presentations), LulaFit websites, corporate web portals, new site or building launch marketing kits, print marketing materials
    • Lead monthly promotions and campaigns, including tracking ROI data to determine best practices
    • Collect, analyze, and act on data from all marketing initiatives to understand where resources are best spent and how to optimize various campaigns and strategies
    • Manage all social media channels and initiatives

Desired Skills and Experience

    • One to three years of experience in a B to C digital marketing role 
    • Four year undergraduate degree 
    • Familiarity with the creative side of marketing and design
    • Experience partnering with outsourced PR solutions
    • Experience managing social media channels
    • Thrive in a dynamic, fast-paced, collaborative startup environment
Why We’re Different
LulaFit is a culture-forward, people-first company. We invest in our employees like they are our family, and affectionately refer to our team as the LulaFam. We are dedicated to the development of our team. LulaFit has a robust continuing education program and we are always looking to create opportunities for growth and upward mobility. LulaFit works in some of the most iconic and luxurious buildings in the country. Our premier services and elevated special touches leave a lasting impact on our clients. We are growing rapidly and helping to change the face of wellness and amenities management in real estate. As a member of the LulaFam, you get access to perks like branded swag and discount partnerships.