Marketing Director

US Remote /
Marketing /
Full-Time
About Lumi
Lumi helps ecommerce brands produce memorable and sustainable packaging through our online platform and worldwide network of factories. Tens of millions of packages are being shipped every year with Lumi products.

By joining Lumi you will have a front row seat to the rapidly changing way people buy things, and the supply chain behind everything that gets shipped to your doorstep. Learn more →

As Marketing Director  you’ll manage our marketing team and partner closely with our sales, product, and manufacturing network teams. You’ll keep our sales and manufacturing network teams fed with qualified leads while delivering content and marketing resources that evangelize our marketplace.

What you'll do

    • Build a high-performing cross-functional marketing function; develop marketing strategies to support Lumi’s growth goals, ensuring the strategy is understood and executed across the team
    • Drive the ratio of qualified inbound leads to our sales team
    • Provide strategic direction, guidance, and mentorship to the existing members of the team
    • Set goals, direction, and lead day-to-day priorities, workflow, and quality for the marketing team
    • Collaborate and work closely with Lumi’s executive team and other cross functional partners
    • Create and manage the tracking and evaluation of marketing effectiveness, budgets, and forecasts
    • Oversee and implement a B2B marketing automation tool that integrates into Salesforce
    • Develop compelling content that illuminates Lumi’s value proposition to both sides of our marketplace (brands and manufacturers)
    • Craft and execute marketing initiatives that support brand initiatives and messaging across mediums such as: Lumi.com, blog, podcast, youtube channel, emails, events and paid media campaigns, etc
    • Build Lumi’s community by hosting and participating in live events, webinars, Slack communities and other online forums
    • Collaborate on defining the strategy of go-to-market plans including new product launches, communications, vertical marketing, and sales enablement resources
    • Work cross-functionally with product management and other teams to develop product-specific positioning and messaging

About you

    • Bachelor’s degree in Marketing or Business, or relative experience
    • Expert in B2B (business to business) marketing and experience building and leading a team
    • SaaS, software, marketplace, or high tech industry experience strongly desired
    • Experience in digital content creation and developing content strategy
    • Experience in running digital and social media ad campaigns
    • Standout idea generators and problem solvers with excellent communication and organizational skills
    • Analytical abilities necessary to collect key business and user insights, and apply their strategic planning skills to create a long-term vision for the content that’s generated
    • Firm understanding of user experience and strong search engine optimization (SEO) and search engine marketing (SEM) skills are preferred
What we look for
Our team is made up of people from diverse backgrounds, often working remotely across the world. We believe cross-pollination is one of the best ways to foster community and new ideas. For that reason we encourage people from all backgrounds to apply to any of our positions.

Creating a great environment for everyone on the team is something we care deeply about. There are a few qualities we look for in anyone joining Lumi. Here are some of the questions we'll be asking ourselves when reviewing your application:

Curiosity: Your role will evolve as time goes on. Do you have an eagerness to learn new skills, adapt to new situations and get out of your comfort zone?
Communication: Whether it is in written or spoken form, are you able to communicate clearly and concisely with others?
Empathy: Do you collaborate well with others? How do you deal with disagreements? Do you relate to the challenges we seek to solve for our customers?
Work ethic: Do you have a can-do attitude? In the ever-moving world of logistics, will you do your best to not keep others waiting? Can we rely on you to bring rigor and enthusiasm necessary to your work?
Good taste: Are you attentive to details? Do you care about creating an elegant, pleasant experience for customers and those around you?

Note that due to the volume of applications we are not able to reply to everyone. Rest assured, we do read every application. Thanks for considering us!