Marketing Specialist

Greater New York City Area
Communications
Full-time
About Us

We are a strategy and innovation consultancy that helps organizations thrive in the face of change. Thorny problems are our strong suit.

We’re a team of consultants who are energized by big, messy problems. We are strategists, analysts, designers, and editors who bring agility and flexibility to projects focused on stemming chronic disease, closing the skills gap, rethinking the future of work, supporting digital transformations, using data to make smart cities safer, developing sustainable business models, and making moonshot investments.

We help companies thrive in the face of change. Our clients are “innovation mavericks” — leaders inside global corporations, nonprofits, and federal agencies who are tasked with helping their organizations adapt to the technological, economic, political, and social norms of the 21st century. We’re the strategy and innovation consultants they call when there’s no playbook for the problem they’re trying to solve.

We have an equal appreciation for strategy and execution. We offer our clients the upfront thinking that goes into careful strategy development, and can become partners in execution to ensure those strategies are implemented.

Join us.Be part of a high-performing team and still have a life. Career choices are not binary; you can have a challenging and rewarding career while also living your life. Our clients appreciate that we bring the highest level of excellence to everything we do, and our team appreciates that we are extraordinarily efficient so that you aren’t expected to be online later.

NOTE: We look closely at cover letters. Please pay close attention to the application instructions listed in the "APPLY" section below. Applications that do not follow the instructions will not be considered.

The Role

Luminary Labs is seeking a digital-savvy marketer to support open innovation programs on behalf of our Fortune 500, non-profit, and government clients as well as our corporate marketing and business development efforts. This is a unique opportunity to help our clients solve complex problems, learn directly from senior leadership, and grow within a consulting firm as an in-house marketing expert.

About You

You’re an action-oriented marketer who is motivated by the win.

You have experience in B2B digital marketing/communications, either as part of an in-house team or in an agency or consulting environment. You get excited about identifying and defining an audience and are eager to learn from our high-performing team how to form an effective communications strategy. You love driving impact through a well-run campaign; knowing the ins and outs of digital platforms, you look forward to checking your web and social analytics, and optimizing accordingly.

You care about the impact your work has on the world and have been looking for a career path that is both high-performance and high-impact. You are excited to work on projects focused on the opioid crisis, democratizing science, closing the skills gap, stemming chronic disease, and more.

People love to have you on their team. You love to be part of a team. You are known for your high attention to detail, clear communications, and fresh thinking.

Role and Responsibilities

+ Support communications efforts for our clients and company marketing. Contribute to communications strategy and planning for public-facing prize competitions and Luminary Labs campaigns. Support building outreach lists, forming audience insights, and developing messaging. Manage campaign execution, including pitching press, posting social content, and monitoring analytics.

+ Drive business visibility and development. Manage Luminary Labs’ marketing calendar, including researching award, event, and speaking opportunities. Track the performance of Luminary Labs campaigns and identify and research leads. Support our company events and presence at industry events.

+ Lead community management. Serve as community manager for Luminary Labs’ social media channels and draft social content.

+ Bring writing excellence. Take the lead on drafting communications materials for client projects, including blog posts, press releases, email newsletters, and social media posts. Contribute to Luminary Labs web content and blog posts.

+ Serve as a communications advisor. Stay current on the latest marketing news and trends by attending events, classes, and/ or following relevant online resources. Proactively share best practices and expertise with the team.

Desired Skills and Experience

+ 2-4+ years work experience in tech-savvy marketing, communications, or business development; this includes 1-2 years experience working in an agency, consultancy, startup, or with corporate clients

+ Experience supporting large-scale integrated communications programs; this includes managing social media campaigns and communities

+ Familiar with Google Analytics and social media analytics

+ Comfortable researching and tracking prospects, as well as identifying influencers and press/ event opportunities

+ High attention to detail and exceptional organizational skills

+ Superb writing chops; experience developing digital content to activate audiences

+ Excellent verbal skills and a high EQ; know how to translate communications strategy to internal and client teams

+ Quickly get up to speed on new platforms or tools; experience with MailChimp and WordPress a plus

+ Have a strong record as a high performer in academic, volunteer, or work activities, with noted leadership accomplishmentsEasily adapt to new organizational cultures

+ Are super-flexible, realistic, practical, and agile

+ Thrive in a fast-paced and dynamic environment
Apply

Does this sounds like you?

Please submit your cover letter and resume. Included in your cover letter, provide three examples of marketing programs that you consider to be innovative. Please let us know your availability for employment. You may also send us examples of your own work or thinking online (blog posts, Slideshare examples).

Candidates must be authorized to work in the US. No agencies please.