Content Marketing Manager
Toronto
Marketing /
Full Time Permanent /
Hybrid
We’re LumiQ – an audio-first professional education platform for CPAs. We help CPAs get their continuing professional development (CPD) hours through engaging podcasts with business leaders (the CFOs of Slack, Shopify, Yelp, Yahoo!, TD Bank, and Wealthsimple just to name a few). CPD/CPE is the yearly required learning that CPAs generally dread doing. They’re tired of dealing with boring webinars, irrelevant content and product experiences that are out-of-date. That’s why they’ve flocked to LumiQ and our mission to make professional learning enjoyable.
With hundreds of companies signed up, we’re at the precipice of launching a global movement that’s going to massively change the professional education and podcasting industries. Following our recent Series A, we’ve expanded into the US market and are seeing wonderful early signs of traction.
Despite our lightning growth, we tend not to subscribe to the mantra of “move fast and break things.” Our goal is to build a profitable company, where our employees can learn and grow, and where customers see real value and genuinely enjoy using the product. We are building a company meant to last, and if this resonates with you, we hope you will consider joining us on our journey to transform professional education!
Reporting to the Director of Marketing, the Content Marketing Manager will play a pivotal role in building and executing our content strategy and crafting copy for various channels, including social media, presentations, and marketing campaigns.
What You'll Be Responsible For:
- Building and executing our content strategy with the support of the Director of Marketing.
- Developing messaging and writing copy for all of our marketing channels and campaigns. Think catchy headlines for digital ads, engaging email copy, captivating presentations, or high-converting landing pages.
- Managing and building our digital community on social media platforms such as LinkedIn, Twitter, Facebook and Instagram.
- Creating web content that leverages SEO best practices to earn top page rankings.
- Supporting marketing projects and campaigns with content to drive revenue.
- Creating an enablement library comprising one pagers, decks and other materials for internal departments like sales or customer success.
- Keeping a pulse on the industry and our buyers through news, research and collaborating with internal teams to inform our thought leadership.
- Reporting on content success metrics on a monthly basis.
Who You Are:
- 5+ years' experience in B2B marketing, with 2+ years specializing in content marketing
- An exceptional writer and editor with a knack for tailoring your tone and style to resonate effectively across diverse audiences, channels, and various stages of the customer lifecycle.
- Successfully managed company social platforms, particularly LinkedIn, demonstrating you can build a social following and engage a digital community.
- Possess a deep understanding of demand generation and SEO: the pivotal role content plays and how to work with a team to create high performing campaigns and web copy.
- Highly metrics-driven: you know your way around excel and how to measure and report on the success of your content and campaigns.
- Organized and have excellent project management skills. Stakeholders always know where projects stand, you meet deadlines, and you probably like a good colour-coded editorial calendar.
- Strong sense of curiosity: you want to understand our buyers in depth, whether through research or content testing, with the aim of crafting content that genuinely and meaningfully engages our buyers.
- Bachelor’s degree or diploma, or equivalent work experience, in marketing, journalism, communications, or other related field.
If you think your experience is most of the way there we’d still love to meet you!
This is a flexible hybrid role based out of Toronto, Canada. Employees will be expected to be able to commute to the office 1-2 times per week.
Benefits and Perks
Nomad Policy: Work from anywhere in the world for up to 4 weeks per year.
Hybrid Work Style: The best of both worlds. Enjoy remote work and a downtown Toronto office with snacks, events, and ping pong.
Time Off to Recharge: Great vacation day offerings as well as uncapped sick and mental health days.
Health Benefits: Medical, dental, and health spending account.
Monthly Social Events: Connect with your colleagues during baseball games, taco bars, escape rooms, and more.
Flexibility: We don't mind if you need to run to a mid-day appointment or pick up your kid early from school.
Endless Learning: Our platform isn't just for accountants. Listen to podcasts on soft skills, career development, leadership, and more.
LumiQ Clubs: Join an existing club or start your own.
