Director, Product Marketing
United States
/
Full Time Employee /
Remote
Join a Global Team Making a Lasting Impact with Lumivero
Are you ready to be part of a team that’s changing the world? At Lumivero, we develop powerful data-intelligence software that empowers users to answer their most pressing questions. Our trusted research, decision-making, and organizational tools help academic and corporate professionals create impactful insights from their most complex data – enabling them to work more efficiently and make informed, confident decisions.
About the role:
The Director, Product Marketing is a strategic leadership role for Lumivero’s portfolio of research, decision, and experiential learning software solutions. This individual will play a critical role focused on scaling product marketing operations, guiding go-to-market (GTM) execution, and translating product strategy into high-impact initiatives that drive growth. This role manages a team of product marketing managers and acts as the connective tissue between Lumivero’s long-term product strategy and day-to-day marketing execution.
As a key member of the marketing team, the director will own roadmap execution, cross-functional alignment, enablement strategy, and product marketing performance across the full portfolio. They will collaborate closely with product management, sales, demand generation, and customer success to ensure cohesive delivery of messaging and GTM outcomes across the business.
Key Responsibilities
- Own and operationalize GTM strategy across product lines, ensuring alignment with business objectives, launch and release cadences, and integrated campaign strategies
- Partner with product management to manage roadmap communications, release planning, and launch tracking
- Coordinate and unify GTM playbooks, messaging frameworks, and competitive positioning across products and segments
- Lead and mentor a team of product marketers, providing strategic direction, prioritization, and professional development
- Establish clear success metrics, accountability structures, and agile workflows aligned to Lumivero’s broader marketing and business goals
- Drive adoption of the Pragmatic Marketing Framework across the product marketing team
- Build and scale enablement strategy and content to support sales, partner, and customer success teams across the full customer lifecycle
- Develop standardized assets and training aligned to product launches, campaigns, and post-sale onboarding and education
- Drive feedback loops and content performance tracking to improve enablement effectiveness
- Directly manage product marketing for our experiential learning portfolio, including messaging, positioning, and release execution
- Develop content, campaigns, and enablement assets to drive awareness, acquisition, and retention
- Collaborate cross-functionally to gather insights, inform product strategy, and support GTM and post-sale initiatives
- Serve as a key liaison between product, sales, marketing, and customer success to ensure consistent positioning and product representation
- Collaborate with demand generation and customer marketing to translate product value into messaging that drives pipeline
- Work closely with the VP, Corporate and Product Marketing on strategic initiatives including platform-level positioning, acquisition integration, and long-term product vision
Go-to-market strategy & execution:
Functional leadership & team management:
Sales, partner, and customer success enablement:
PMM ownership -- experiential learning:
Cross-functional collaboration & communication:
Required Skills and Experience
- Bachelor’s degree in marketing, business, or a related field.
- 8-12 years of experience in B2B product marketing, preferably within SaaS or data analytics, with at least 3 years management high-performing teams
- Proven track record of owning GTM strategy and execution across multiple product lines or solution areas and industries
- Direct experience as a product marketer responsible for messaging, content, and execution
- Strong understanding of sales enablement, buyer journey mapping, and campaign planning
- Expert communicator and strategic thinker with a hands-on approach to execution
- Proficiency with marketing automation tools (e.g., HubSpot, Marketo) and analytics platforms (e.g., Google Analytics, Tableau).
Preferred Skills and Experience
- US-based with ET working hours
- Familiarity with the Pragmatic Marketing Framework or similar product marketing methodologies
- Experience in the research, education, or data analytics industry.
Benefits
- Annual base salary is up to $160,000, depending on qualifications.
- An annual performance-based bonus to recognize personal excellence.
- Annual tech stipend to get what you need to do your best work.
- Flexible remote first work environment and a diverse, global team.
- Opportunities for career advancement as Lumivero grows.
Help Transform Our World with Powerful Insights – Join Our Team!
At Lumivero, we believe in the power of research and informed problem-solving. Our data-intelligence software helps professionals in academia and business collect, organize, and analyze structured and unstructured data to identify risks, opportunities, themes, and patterns. Lumivero empowers them to do it all smarter, better, and faster!
Our diverse, global team is made up of experts in their fields and dedicated professionals building best-in-field software. We’re passionate about the customers we serve, the products we create, and the problems we solve.
Lumivero is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, disability, sex, sexual orientation, gender identity, or national origin. Nothing in this job posting should be construed as an offer or guarantee of employment.
Lumivero is an E-Verify Employer. You can review the E-Verify Poster. Lumivero is committed to supporting individuals requiring accommodation in the application process.
