Social Media Manager

Remote /
Marketing /
We’re looking for a self-starter to run social media for Lustre. We don’t have an existing strategy so your primary responsibility is to explore ideas on how to tell our story without being another lame brand trying too hard. 

Ideally you’re clued into internet culture, understand the sort of content and communities that is relevant to what we’re building at Lustre and are up for the challenge of breaking through the noise of social media. 

What you will do:

• Work closely with the Head of Marketing to develop the overall social strategy
• Build and manage a tactical content calendar, and proactively optimize it according to engagement metrics and best practices
• Conceptualize, produce, and distribute creative and viral campaigns across social channels (especially Twitter, Reddit, Tik Tok, YouTube, Instagram, and Snap)
• Actively manage Lustre’s social media accounts, ensuring brand consistency, prompt engagement in relevant conversations, and crises mitigation
• Identify, build, and maintain strong relationships with established and up-and-coming influencers in tech, commerce, lifestyle, and adjacent verticals
• Stay on top of relevant trends, prominent cultural conversations, new platforms, communities, and social media best practices
• Be the voice of the community in internal communications, sharing trends and feedback
• Support in producing other marketing assets

What we look for:

• Strong understanding and passion for social media and trends across Twitter, Reddit, Tik Tok, YouTube, Instagram, and Snap
• Exceptional ability to produce creative content in various formats (text, image, video). Please prepare a portfolio
• Deep interest in global trends and awareness of cultural differences
• Knowledgeable in social media KPIs, ideally with a track record of successfully building social media accounts & online presences
• Strong planning, organizational, and communication skills. Previous experience managing content calendars, a plus!
• Ability to work strategically as a proactive self-starter with independent decision making, driving rapid work delivery, and having a solution-driven approach
• Familiarity and existing relationships with influencers in tech/commerce, a plus!
• You’re naturally witty, quick, concise, direct, and simple
• Experience with influencer / creator management and relationship building, a plus!
• A quick learner who thrives in a fast-paced, dynamic work environment

What you will get:

• Competitive salary and equity grants
• Medical, dental & vision insurance
• Unlimited PTO
• Flexible work hours
• Fully remote

About Lustre

Lustre is an award-winning, AI-powered product research assistant that helps savvy shoppers get the best value for their money. It automatically compares products, prices, and gathers trustworthy reviews in one place – making it easy for shoppers to find the best products and prices effortlessly.

In 2019, we started with the idea that commerce should serve – not exploit – the consumer. We’re backed by the world’s leading investors to make that a reality. Come build the future of shopping with us.

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