Sr. Content Marketing Strategy Manager, Events
Remote
Go-To-Market – Marketing /
Full-time /
Remote
About Lyra Health
Lyra is transforming mental health care through technology with a human touch to help people feel emotionally healthy at work and at home. We work with industry leaders, such as Morgan Stanley, Uber, Amgen, and other Fortune 500 companies, to improve access to effective, high-quality mental health care for their employees and their families. With our innovative digital care platform and global provider network, 10 million people can receive the best care and feel better, faster. Founded by David Ebersman, former CFO of Facebook and Genentech, Lyra has raised more than $900 million.
About the Role
We’re looking for a Senior Content Strategy Manager to lead content strategy and execution for Lyra’s branded and demand generation events including webinars, trade shows, and field events. You’ll work closely with product and corporate marketing and event marketing to develop strategic direction and bring our online and in-person events to life, ensuring the Lyra voice stands out across the industry.
This content leader will develop a comprehensive and cohesive content strategy and may occasionally act as a Lyra spokesperson at events. You will manage the strategic tasks necessary to deliver amazing content and experiences across our events portfolio including researching outside speakers, writing briefs, creating presentations, and participating in and leading content prep calls.
The ideal candidate has a solid understanding of content strategy and development for events, recognizing great storytelling that aligns to brand messaging, and has experience as a spokesperson and moderator. You possess strong communication and collaboration skills to work across the organization on content development and deliverables management. You also have demonstrated experience with event approaches, such as call for papers, speaker management, and speaker bureaus.
Responsibilities:
- Craft a content strategy and framework aligned to the overarching event objectives, business goals, and target audience experience
- Establish and manage the end-to-end content development process for events including production timelines and coordination of speakers and speaker deliverables
- Uncover, capture, and build stories
- Source and manage internal and external speakers
- Act as a Lyra spokesperson at events
- Lead content execution (developing briefs, scripts, talking points, slides, Q&As, and agendas) and guide panel topics and questions
- Create presentations for webinars, tradeshows, and field events
- Provide coaching for presenters so they deliver content in an impactful and meaningful way
- Manage interdependencies between speakers
- Collaborate with designers, subject matter experts, and production partners to bring in compelling and engaging approaches to content delivery
- Prepare post-event content reports and make recommendations on future content based on analysis and insights
- Coordinate with other marketing teams to reuse and repackage event content to maximize return on investment of the event content
- Be the event host and moderate panels, as needed
Requirements:
- 10+ years of demonstrated success in event content strategy/program management, preferably at a high-growth company
- A solid understanding of building, executing, and scaling cross-functional event programs
- A passion for storytelling and narrative structure
- Experience sourcing and managing speakers
- Experience using data and metrics to measure impact and determine improvements
- Proven ability to work in a fast-paced environment managing multiple partners and concurrent programs
- Advanced organizational and planning skills
- Demonstrated executive presence, excellent interpersonal skills, and ability to influence multiple stakeholders
- Exceptional verbal and written communication skills, strong attention to detail, and the ability to manage complicated and tight timelines
Work Samples:
- Please share three writing samples from past events/webinars
$106,000 - $163,000 a year
As a full-time Sr. Content Marketing Strategy Manager you will be employed by Lyra Health, Inc. The anticipated annual base salary range for this full-time position is $106,000-163,000. The base range is determined by role and level, and placement within the range will depend on a number of job-related factors, including but not limited to your skills, qualifications, experience and location.
At Lyra, base salary is only one aspect of an employee’s total compensation package, which additionally may include discretionary restricted stock unit awards, comprehensive medical and dental coverage, and retirement benefits. This role may also be eligible for discretionary bonuses.
Lyra’s generous benefits package includes:
-Comprehensive healthcare coverage (including medical, dental, vision, FSA/HSA, life and disability insurances)
-Lyra’s benefits package includes gender-affirming surgery
-Lyra for Lyrians; coaching and therapy services for you and your eligible dependents
-Equity in the company through discretionary restricted stock units
-Competitive time off with pay policies including vacation, sick days, and company holidays
-Paid Parental Bonding Leave for birthing and non-birthing parents
-401k and retirement benefits
-Employee Well-being Program with additional perks: Fertility and Family Building, and Maternity program, Employer discount marketplace, Pet insurance, Financial planning tools, UberEats stipend, Legal services, Monthly technology stipend
-We spread joy throughout the year with perks and activities, surprise swag, regular community celebrations and more!
We are an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, sex (including pregnancy), national origin, age, disability, genetic information or any other category protected by law.
By applying for this position, your data will be processed as per Lyra Health Workforce Privacy Notice. Through this application, we will collect personal information from you including your name, email address, gender identity, employment information, and phone number for the purposes of recruiting and assessing suitability, aptitude, skills, qualifications, and interests for employment with Lyra. We may also collect information about your race, ethnicity, and sexual orientation, which is considered sensitive personal information under the California Privacy Rights Act (CPRA). Providing this information is optional and completely voluntary. If you are a California resident and would like to limit how we use this information, please use the Limit the Use of My Sensitive Personal Information form. This information will only be retained for as long as needed to fulfill the purposes for which it was collected, as described above. Please note that Lyra does not “sell” or “share” personal information as defined by the CPRA. For more information about how we use and retain your information, please see our Workforce Privacy Notice.
