Senior Media Buying Analyst

Palo Alto, CA
Marketing – Performance Marketing
The Senior Media Buying Analyst is a key member of the performance marketing team and reports into our digital marketing leadership. The Senior Media Buying Analyst  will be experienced with user acquisition and media buying analysis for free-to-play games and have experience negotiating ad buys within mobile, desktop, or mobile gaming. The Senior Media Buying Analyst will be responsible for the analysis of the user acquisition funnel for all active games and partner with the business intelligence team to measure return-on-investment. The Senior Media Buying Analyst’s work will have tremendous impact on games to be seen and played by tens of millions of global players!

What you'll be doing:

    • Responsible for acquisition/user funnel analysis and optimization for all active games
    • Conduct thorough and deep analysis to derive new findings to greatly optimize mobile marketing campaigns to acquire new and engaged users at large scale
    • Collaborate with different teams within the marketing department to deliver and execute successful mobile marketing campaigns
    • Work with other team members in sharing intel of digital ad buying and work with business intelligence team to determine value of acquisition efforts and optimizations
    • Develop A/B testing programs to maximize acquisition efforts and return
    • Effectively and efficiently lead performance-based paid acquisition marketing efforts to reach acquisition goals
    • Collaborate with Marketing leadership and cultivate relationships with partners and companies that can support profitable acquisition, including platform owners (i.e. Apple, Google, Amazon)
    • Find and/or develop creative and innovative solutions for acquisition and be able to make necessary enhancements to drive added value
    • Work closely with the Marketing Creative team to make best-in-class and fully optimized creatives, both for the app stores and for paid user acquisition campaigns

Your background and who you are:

    • 3+ years in mobile user acquisition and ad buying analysis experience at scale, preferably with free-to-play games
    • 3+ years experience conducting analysis on acquisition and ad buying to deliver ROI including A/B testing alternatives
    • Exceptional analytical skills balanced with understanding of creative development
    • Strong background in performance marketing
    • Be able to monitor, analyze, and troubleshoot 3rd party mobile app tracking
    • Familiar with techniques to identify advertising fraud
    • Manage fast-paced and dynamic projects in a highly organized manner on schedule and on budget
    • Strong, thorough, and deep understanding of A/B testing and creating A/B test environments
    • Advanced Microsoft Excel skills
    • Strong quantitative skills
    • Strong business logic and able to quickly identify new opportunities to acquire new and engaged users
    • Ability to negotiate and effectively influence
    • Strong verbal and written skills
    • Bachelor’s degree or the equivalent in Economics, Engineering, Computer Science, Mathematics or related technical degree

MZ is an equal opportunity employer and considers qualified applicants without regard to race, gender, sexual orientation, gender identity or expression, genetic information, national origin, age, disability, medical condition, religion, marital status or veteran status, or any other basis protected by law.