Senior Media Buying Manager

Palo Alto, CA
Marketing – Performance Marketing
The Senior Media Buying Manager is a key member of the performance marketing team and reports into the Chief Revenue Officer. You should be experienced with user acquisition and  large-large ad buying, preferably, for free-to-play games. The Senior Media Buying Manager will have experience negotiating ad buys within mobile, desktop, or mobile gaming. The Senior Media Buying Manager will be responsible for the management of the user acquisition funnel for all active games and partner with the business intelligence team to measure return-on-investment. The Senior Media Buying Manager’s work will have tremendous impact on games to be seen and played by tens of millions of global players!

What you'll be doing:

    • Lead the development and execution of overall user acquisition for all active games
    • Serve as a lead marketing manager and inspire teams in facilitating the development and execution of strategies focused on driving new active and engaged users
    • Continually test and evaluate new tactics in acquiring new users, such as setting up A/B test programs
    • Spearhead development of analytic tools, technology, and process to drive efficiency across the Marketing Department
    • Conduct analysis and work with business intelligence team to determine value of acquisition efforts and optimizations
    • Develop A/B testing programs to maximize acquisition efforts and return
    • Effectively and efficiently lead performance-based paid acquisition marketing efforts to reach acquisition goals
    • Collaborate with CRO and cultivate relationships with partners and companies that can support profitable acquisition, including platform owners (i.e. Apple, Google, Amazon)
    • Find and/or develop creative and innovative solutions for acquisition
    • Develops digital marketing plans and provides regular reporting on progress towards key milestones and risks
    • Influence development teams (platform and games) to implement features and/or designs that improve first time user engagement and acquisition
    • Manage marketing budget to ensure maximum efficiency of marketing spend based on ROI

Your background and who you are:

    • 5+ years user acquisition and ad buying experience with free-to-play games
    • 5+ years experience buying and negotiating ad buys; strongly prefer mobile/mobile games ad buying experience
    • 5+ years experience conducting analysis on acquisition and ad buying to deliver ROI including A/B testing alternatives
    • 3+ years experience in management or supervisory role with the ability to inspire, prioritize, and mentor
    • Strong business logic
    • Bachelor’s degree or the equivalent in Economics, Engineering, Computer Science, Mathematics or related technical degree
    • Be able to thoroughly monitor, analyze, and troubleshoot 3rd party mobile app tracking
    • Thorough understanding of techniques to identify fraud and ability to recuperate funds
    • Be able to proactively manages risks and efficiently resolves issues
    • Exceptional analytical skills balanced with understanding of creative development
    • Manage fast-paced and dynamic projects in a highly organized manner on schedule and on budget
    • Advanced Microsoft Excel and SQL skills

MZ is an equal opportunity employer and considers qualified applicants without regard to race, gender, sexual orientation, gender identity or expression, genetic information, national origin, age, disability, medical condition, religion, marital status or veteran status, or any other basis protected by law.