The Director, Consumer Marketing (NASH) will be a critical member on the U.S. Marketing team and Commercial team at Madrigal focused on building and executing a robust go-to market plan for Consumers and other key customers. This is a truly unique opportunity to shape a nascent but dynamic NASH (nonalcoholic steatohepatitis) marketplace in preparation for a potential first-to-market therapeutic with blockbuster aspirations.

 

In partnership with the Vice President, Consumer Marketing, this individual will champion all Consumer Marketing efforts to support a successful US commercial launch of resmetirom. Specifically, this role will be responsible and accountable for all workstreams related to (but not limited to) digital marketing, media, including television marketing, planning, and delivery, and other strategic and operational efforts from inception (tactical strategy) to optimization (analytics), across multiple target consumer audiences.

 

With support from full-service creative and media agencies, this role will be required and empowered to translate brand strategy into detailed project plans, create actionable project scopes, effectively manage budgets and timelines needed, and deliver high-impact outputs while aligning with key cross-functional partners and solving business challenges with fit-for-purpose solutions.

Job Requirements:

 

Partner closely with Consumer Marketing Vice President, agency teams and marketing members to design, execute and measure consumer marketing strategies and tactics for resmetirom aligned to brand strategy, positioning, targeting, and messaging and meet all FDA regulations and standards

 

Responsible for supporting and executing key aspects of an integrated, multi-channel Consumer-directed product promotional plan/mix across personal (point of care) and non-personal channels to drive Consumers through the awareness/adoption funnel to generate resmetirom demand at launch and beyond

 

Involvement and collaboration with other critical workstreams may include (but not limited to) core/derivative consumer materials, disease state education efforts, corporate affairs, market access & patient support services, operational needs (print vendors, email/CRM platform management, Veeva), etc.

 

Leverage market research insights and evaluate promotional effectiveness using KPIs/metrics in partnership; adjust tactics/content as needed based on insights

 

Effectively collaborate to ensure alignment and success with cross-functional partners including Market Research, Analytics, Corporate Affairs, Patient Services, Medical Affairs, Regulatory, Legal, Compliance, Market Access, etc.

 

Proactively identify new tactical ideas and/or vendors based on evolving customer needs and market dynamics to elevate brand competitiveness, abilities and performance

 

Leads agency partners, manages promotional budgets and evaluates brand performance to ensure appropriate resource allocation and timely delivery within financial constraints

 

Required Skills & Abilities:

 

Extreme business ownership mentality and capability is required – purposeful decision making, strong strategic and analytical skills, effective planning/project management skills, attention to detail, flawless execution, proactively identifies needs or issues, etc.

 

Demonstrated success in navigating and solving strategic, operational, organization and marketplace business challenges with fit-for-purpose approaches from inception to execution is required

 

Depth and breadth of marketing experiences in terms of channels, stakeholders, disease states, business models, etc.

 

Superb communication and cross-functional partnering skills with capability to influence without authority (medical, legal, regulatory, PRC/MLR committee, leadership, agency, etc.)

 

Desire to grow and develop professionally to gain more responsibilities resulting in greater organizational impact

 

Ability to execute and thrive in urgent business environments that lack structure/processes

 

Ability to translate clinical data as appriate into compelling and easy to understand consumer communications

 

Strong analytical skills & ability to translate market research into actionable strategies & tactics

 

Some travel is required – not more than 20% of the time

 

Education and Experience:

 

Bachelor's Degree, MBA preferred

 

Candidate must have at least 5-7 years of biopharmaceutical marketing experience

 

At least one specialty launch experience within the past 5 years

 

Robust experience in digital / non-personal promotion and customer analytics

 

Robust experience developing media plans, including linear TV

 

Experience in smaller company (or team) environments is a plus

 

Compensation:

The expected annual base salary range for this role is between $165,000-$195,000. Base salary is determined by several factors that include, but are not limited to, a successful candidate’s qualifications, skills, education, and experience, as well as business needs and market demands. This role may also be eligible for a bonus, equity, and comprehensive benefits, which include flexible paid time off (PTO), medical, dental, vision, and life and disability insurance.

 

Additional Information:

Madrigal is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, age, disability, protected veteran or disabled status, or any other characteristic protected by applicable federal, state or local law.

Proof of full vaccination against COVID-19 prior to start date required.