Digital Marketing Manager
Waterloo / Ontario
Marketing – Marketing /
Full-Time /
Hybrid
Your Team
The Marketing team is responsible for developing and leading programs at all stages of the marketing funnel, to drive demand and create opportunities for our global sales team.
A quote from your leader…
“The Digital Marketing Manager role is an exciting opportunity to lead new and creative digital growth strategies. The digital marketing team is looking for someone who thrives in a fast-paced environment to help plan, execute, and measure demand generation campaigns across multiple digital channels. You will own a variety of projects and work with stakeholders across the marketing department and cross-functionally to deliver high-quality leads and an optimized buyer journey. You will be tasked with measuring the effectiveness of your programs and report on results to lead data-driven optimizations”.
What You Will Accomplish
- Expertise in paid media strategy and campaign management, with responsibilities to plan and oversee all aspects of paid media, & native advertising on channels including Google (search and display), stackadapt, Bing and social media platforms.
- Experience managing and providing direction to external agencies for execution & optimization of all ad campaigns.
- Draft digital-optimized copy for ads and landing pages, with support from our internal content experts.
- Lead end-to-end digital campaigns including TOF awareness campaigns and customer retargeting campaigns, with a focus on digital ad campaigns, optimizing conversion landing pages and always-on ABM programs.
- Lead content syndication efforts including researching industry publications, evaluating and recommending appropriate content channels and monitoring results for effectiveness.
- Work with all internal stakeholders to define ad targeting and collaborate on A/B testing for all messaging and creative.
- Measure and report results for all paid media campaigns, with a focus on driving lead conversion and sales pipeline.
- Identify industry trends and insights to share with digital team and leadership, to continually evolve and optimize results.
What We Are Looking For
We’re looking for someone who checks off most, but not all, of the boxes listed in “skills and experiences”. It’s more important to us to find candidates who can display indicators of success through skills they have developed and experiences they have been a part of, than to find folks who have ‘been there, done that”. We want to be part of your development journey, and we’ll learn as much from you as you learn from us.
There are a few must haves, but we will keep that list short:
- University degree in business, marketing or a related field
- 2+ years B2B marketing experience in digital
- Knowledge and understanding of Google AdWords, as well as paid social channels.
- Experience managing an advertising budget and reporting on ad program results.
- In-depth experience with Google Analytics and the ability to use data to deliver actionable insights and optimizations.
- Experience with web management platforms and the desire to learn new technologies and platforms in the marketing tech stack.
The Most Important Thing
We’re looking for candidates that can provide examples of how they have demonstrated Magnet CODE in their previous experiences:
CARE – We care about each other and our mission to make a difference in the world.
OWN – We are accountable for our results – while never forgetting to act with integrity, empathy, and respect.
DEDICATE – We put our heart and soul into meeting the needs of our customers and helping them serve the people they protect.
EVOLVE – We are constantly innovating and exploring new ways to work together to make an impact with our work.
