Marketing Programs Co-op, Demand Generation (Fall 2024)

Waterloo / Ottawa / Ontario
Marketing – Marketing /
Co-op /
Who We Are; What We Do; Where we’re Going

Magnet Forensics is a global leader in the development of digital investigative software that acquires, analyzes, and shares evidence from computers, smartphones, tablets and other IoT related devices. We are continually innovating so that our customers can deploy advanced and effective tools to protect their companies, communities, and countries.

Grayshift and Magnet Forensics have come together as one organization to accelerate innovation and transform digital investigations for our customers. We’re pleased to share that the combined organization is operating as Magnet Forensics.
The combination of mobile, cloud and computer forensics expertise under the Magnet Forensics name underscores our dedication to providing comprehensive, end-to-end DFIR solutions. This includes our commitment to helping with access to modern digital devices lawfully with our renowned product suite. And, our focus on innovating for the DFIR community, along with our shared mission, continues to be the top priority.

Where we are today, is not where we will be tomorrow. 

Your Role
Your Role
The Marketing Programs Co-op, Demand Generation is responsible for the coordination and implementation of marketing programs that drive sales for our organization.

This role is open for a 4-month position (September- December 2024), and an 8-month position (September- April 2025). Please indicate in your application if you are available for 4 or 8 months. More responsibility and opportunity for growth present itself to 8-month applicants as you will master your day-to-day work within your first work term.

The role will focus on customer acquisition programs, customer retention initiatives, sales enablement, and supporting international events and conferences. This is a recurring co-op role that has various assigned responsibilities each term, but we also are interested in providing opportunities for you to learn in your own areas of interest. The Fall/Winter 2024/2025 student will have a particularly exciting term with us as we host two of our largest events of the year; Magnet User Summit and Magnet Virtual Summit. In addition, there is tremendous opportunity for growth during your term, where you will learn various aspects of marketing in a fast-paced, dynamic team. This role is an important asset to our team. You will report to the Manager, Global Marketing Programs and Customer Marketing at Magnet Forensics.

What You Will Accomplish
- Interact with global, digital, vertical and product marketing team members to build and support customer-based marketing activities and drive lead generation opportunities.
- Support international sales and marketing conference/tradeshows including content, asset coordination, lead retrieval/upload and post event surveys and email campaigns.
- Plan and execute our largest virtual demand generation conference (Magnet Virtual Summit 2025) by;
- Building dynamic virtual event landing pages and emails and for 50+ sessions in our virtual conference system (ON24)
- Communicating with 50+ internal and external speakers, including conference attendees (upwards of 7k)
- Supporting post event reporting by pulling data for internal presentations
- Owning smaller 'mini-events' within the 2-week conference; local watch parties, capture the flag challenge etc.
- Order and ship speaker gifts worldwide
- Prepare internal briefing documents for internal stakeholders
- Work with our translation agency to localize content for our global audience.
- Manage inventory by ordering, shipping & distributing branded materials for all tradeshows and events across the North American, EMEA and APAC regions.
- Leverage event management systems (Cvent and Eventbrite), marketing automation systems (Pardot) and customer relationship management systems (Salesforce) to stage, execute, track, and manage various global marketing programs.
- Lead multiple facets of our webinar program including;
- Record webinar sessions with internal and external speakers,
- Manage email communications with webinar attendees by owning our shared inbox,
- Share analytics reports on webinar results in a weekly, digestible format,
- Become an ON24 expert by recording, creating events, uploading important resources, and editing pre and post webinar emails (Pardot)
- Leverage our website (WordPress) to promote our weekly webinar series by uploading, editing and updating content.
- Support our largest in person customer conference (Magnet User Summit 2025) by;
- Shipping and receiving promotional assets to and from Nashville
- Support our Events Managers and our Agency of Record with tasks as they relate to your day-to-day activities
- Assist with post event reporting and analysis for internal stakeholders
- Support the entire Marketing team (events, digital, public relations, design etc.) at large with miscellaneous tasks or special projects - like our scholarship program! - throughout your term with us.
What We Are Looking For
We're looking for someone who checks off most, but not all, of the boxes. It's more important to us to find a candidate who can display indicators of success through skills they have developed and experience they have been a part of, than to find folks who have "been there, done that". Above all, we are looking for a senior candidate with a positive, self-starting attitude who enjoys a challenge and wants to learn. We want to be a part of your development journey, and we'll learn as much from you as you learn from us.

There are a couple must haves, but we will keep that list short:
-You are working toward a Bachelor's degree in Business or Marketing (previous ---Marketing co-op experience in bonus!)
-You have an analytical mind, who thrives in a fast-paced environments. You are -always willing to help - no matter how big or small the task is.
-You like working in a collaborative environment with smart, funny and interesting people.
The Most Important Thing

We’re looking for candidates that can provide examples of how they have demonstrated Magnet CODE in their previous experiences:
CARE – We care about each other and our mission to make a difference in the world.
OWN – We are accountable for our results – while never forgetting to act with integrity, empathy, and respect.
DEDICATE – We put our heart and soul into meeting the needs of our customers and helping them serve the people they protect.
EVOLVE – We are constantly innovating and exploring new ways to work together to make an impact with our work.

We’re committed to continuous learning and are focused on building a diverse and inclusive workforce. This commitment will be reflected in our hiring processes and embedded in our values and how we treat one another. If you’re interested in this role, but do not meet all of the qualifications listed above, we encourage you to apply anyways.
Magnet Forensics is an Equal Opportunity Employer and considers applicants for employment without regard to race, colour, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, provincial, or local law.
We are committed to providing an inclusive, accessible recruitment process and work environment. Accommodation is available to all applicants upon request throughout the hiring process. If you require accommodation, please let our talent team know, or you can email

All offers of employment at Magnet are contingent upon satisfactory completion of a background check. All background checks will be conducted in accordance with all applicable laws. Magnet will consider each position’s job duties, among other factors, in determining what constitutes satisfactory completion of the background check. Refusal to consent to a background check may be grounds for revoking an offer of employment.