Senior Performance Marketing Manager
Cape Town, ZA
Digital BU – Digital Marketing /
Full-time /
On-site
Who we are:
Mama Money is a growth stage fintech startup working to help migrant workers in South Africa send money home. Since 2015 we have been providing reliable remittances, at a socially fair price, to those that need it most.
Mama HQ is in beautiful Cape Town, South Africa. We are 131 people strong (and counting) from 19 countries across Africa, Asia, the UK, and Europe.
Our culture is built around the well-being of our team members and making a difference in our communities. “Just be lekker!” personifies our approach to work: we trust the wisdom of our talented and diverse team to do what is best for our customers and get the job done responsibly, without pedantic policies.
We’ve been around since 2015 and have earned a few accolades along the way, made some new friends, and expanded our reach. We've had some great times and some tough times, but we continue to focus on helping people rather than maximizing profit.
As our Senior Performance Marketing Manager you will take full ownership of digital marketing campaigns, leading cross-functional teams and overseeing the campaign lifecycle from planning to execution. They align marketing strategies with business objectives to ensure measurable results.
As our Senior Performance Marketing Manager, you will:
- Develop, implement, and optimize multi-channel digital marketing campaigns across Google, Meta and TikTok.
- This includes acquiring new digital customers for remittance and card sales, re-marketing to our existing customer base to continue to transact or be upsold, driving brand awareness digitally and driving our less-digital customers to our agents.
- You'll be expected to collaborate with internal teams to develop ideas, brief creative and create tailored marketing initiatives that support acquisition and engagement goals.
- We assist you by taking you on field trips in order for you to understand our various corridors and different customers.
- Manage campaign budgets for a desired return on investment depending on the corridor or the market size.
- Own end-to-end performance strategy, including budget planning, channel mix, and campaign structure
- Develop new ideas for how we can improve our bidding, run A/B tests to prove out new ideas, identify segments that require different messages and monitor competitors to understand where we can improve.
- Work cross-functionally with product, design, and analytics teams to ensure alignment of messaging, user experience, and goals.
Experience & qualifications:
- 3–5 years of experience in a performance marketing or growth marketing role, ideally in fintech, or a startup environment.
- Strong track record managing app campaigns, paid search, paid social, and display campaigns.
- We want to know how you delivered growth and measured it.
- Hands-on experience with platforms like Google Ads, Meta Business Suite, TikTok and Google Analytics.
- SQL skills are desirable and strong sheets skills are a requirement as you will need to measure performance and find opportunities in the data.
- A desire to grow and learn but also collaborate so the business wins not just paid marketing.
- An ability to explain complex ideas in a simple manner so everyone can understand how performance marketing works and assist you in making it successful.
- A willingness to try new things and an entrepreneurial mindset that takes ownership.
- A passion for impact-driven work and reaching underserved communities.
Why Mama?
At Mama Money, we’re not just a company—we’re a movement. Everything we do is driven by one purpose: to make life better for our customers and the communities we serve. Our customers are our heartbeat, and they inspire every step we take.
We’re all about making it easy. No red tape, no hassle. Just simple, seamless experiences that put people first, we’re here to make things easier, faster, and better for you.
We believe in giving it a go—and then giving it another go if we have to! We're a team of doers, dreamers, and innovators who aren't afraid to break the mold. We take bold steps, experiment with fresh ideas, and never stop learning.
At Mama Money, we own it—and we mean it. We take responsibility for our actions, our results, and how we show up every day. No passing the buck here. We approach every challenge with grit, passion, and determination.
Here’s the best part: Mama Money is a place that truly cares. We care about the trust our customers place in us. We care about our amazing team who bring their best every day. And we care about making an impact in the world, doing the right thing no matter what.
When you join Mama Money, you’re joining a community. We’re a passionate, down-to-earth crew that works hard and celebrates wins along the way. We take our work seriously, but we don’t forget to have fun while we do it.
So, if you’re ready to make a real difference, take on exciting challenges, and grow in a place where you’re valued and supported, then Mama Money is the place for you. Let’s make an impact—together.
Mama’s values:
1. Making it easier for our customers
2. Give it a go
3. Just own it
