Director of Marketing

Farmington Hills
Marketing
Full-time
Do you thrive on a team of risk-takers and ambitious innovators?  Are you a proven master of developing and executing winning marketing strategies? If so, we are looking for you. 
 
Mango Languages is looking for a Director of Marketing who wants to grow with us, building an environment where passionate people work with innovative technology to create a language system that challenges our learners.  Our purpose is to enrich lives with language and culture. Founded in 2007, and headquartered in Farmington Hills, Michigan we are one of the leading providers of language learning resources in North America.
 
In order to continue to promote our product and grow the brand, we are seeking an experienced Director of Marketing with a proven track record of success in both B2B and B2C arenas to lead Mango’s Marketing team. This role is an integral part of the organization’s overall success. As someone who is flexible and adaptive, the  expertise of a Marketing Director at Mango will help to grow the exposure and talent of the organization, while leading a highly motivated marketing team. The Director of Marketing will integrate expertise into our company and marketing strategy by partnering with team leaders and encouraging collaboration across departments. This is a high-visibility opportunity and is best suited for those with a knack for creating and executing marketing strategies, team coaching, and professional development, managing, and holding others accountable. This is an ideal role for a creative, results-focused marketing leader with a desire to positively impact the organization and a willingness to roll up their sleeves. 

The Ideal Candidate Will:

    • Be able to set, pursue, and attain goals despite obstacles
    • Embrace the concept of being accountable for his or her own actions
    • Demonstrate strong planning, organization, and self management skills to balance workload and conflicting priorities by understanding what is necessary to accomplish the work
    • Excel in their ability to understand long-range goals and design plans to attain them
    • Have a proven ability to create a positive work environment, motivate and affect the actions of their team, and be accountable for their results
    • Demonstrate good judgment and strong critical thinking skills with an ability to think outside the box
    • Have a thirst for learning, research, and understanding
    • Understand maintaining efficiency with resources, with a passion toward profitability

Primary Responsibilities:

    • Active member of Mango Languages’ Leadership Team
    • Talent Management
    • Strategy and Planning
    • Lead and Manage B2B Marketing
    • Lead and Manage B2C Marketing

Job Requirements:

    • Undergraduate degree in marketing or related field is required (Master’s preferred)
    • 8-10 years hands-on marketing experience
    • 5 or more years experience leading and managing managers
    • High-level software proficiency and demonstrated willingness to leverage technology

Key Characteristics:

    • Excellent leadership & management skills
    • Excels in strong communication and interpersonal skills
    • Track record of building successful marketing strategies and execution
    • Creative
    • Hard working
    • Strong project management skills
    • Excellent organizational skills
    • Ability to build actionable customer personas
    • Metrics and data driven
    • Strong lead generation 
    • Lead nurturing experience

Bonus:

    • Experience with global marketing
    • Previous knowledge of the language-learning industry
    • Experience in the K12 market
    • EOS/Traction experience
    • Familiar with Hubspot
    • Familiar with Mixpanel
    • Speaks another language or is currently learning another language
On a mission to inspire curious people to forge deeper connections and meaningful interactions with one another, Mango is the only award-winning language-learning system that is powered by both proven methodologies and world-class learning content. Designed to establish retention and rapidly build conversation skills through smart, adaptive technology, Mango’s software is available on mobile, tablet, and web-based platforms to public library patrons, students, corporate executives, government officials, and language learners of all ages around the world.