iCR8 Sports Marketing Workshop hosted by Indiana Pacers/Fever | Spring 2024
Indianapolis, IN
iCR8 Winter Bootcamp /
Workshop /
On-site
Overview:
The Marcus Graham Project (MGP), a network of diverse advertising, media, marketing & entertainment professionals in collaboration with Pacers Sports & Entertainment, are looking for a dynamic group of (25) Greater Indianapolis area students and professionals for its four-day Sports Marketing Workshop.
The workshop's primary purpose is to provide diverse aspirants with the exposure and access necessary to further their career interest within the advertising, media & marketing industry. Workshop teams will receive first hand knowledge from some of today’s premier players in the industry of Sports Marketing.
Workshop teams will be briefed on a specific assignment from Pacers Sports & Entertainment and will be responsible for putting together a multi-platform marketing campaign, which will be reviewed by guest judge panelists on the last day of the workshop.
One standout participant will be selected by the Pacers Sports & Entertainment organization to attend MGP's iCR8 Summer BootCamp located in Los Angeles, CA. In addition there will be multiple opportunities for participants to network with Pacers Sports & Entertainment staff and partnering brands' hiring mentors.
Candidate Criteria
- Must have a strong passion and desire for the sports marketing career field
- Must be willing to learn an extreme amount of valuable information in a short period of time.
- Must be 20 years of age or older.
- Must be a resident of the greater Indianapolis area.
APPLICATION DEADLINE - May 10th, 2024
Confirmation for participation will be sent by May 13th.
Workshop Schedule & Events: (Subject to Change)
Indiana Pacers + Marcus Graham Project
Dates: May 28th - May 31st
Tuesday, May 28th
Indiana Fever/Pacers - Gainbridge Fieldhouse
Timeline
9:00am - 9:30am - Check-in and breakfast
9:30am - 10:00am - Participant Introductions
10:15am - 12:00pm - Sports Marketing Career Panel Session
12:00pm - 12:30pm - Lunch
12:30pm - 1:15pm - PS&E Rising Stars Panel
1:15pm - 3:30pm - Assignment Roll Out and Group Session
3:30pm - 4:30pm - Arena Tour
5:00pm - 7:00pm - Opening Reception
7:00pm - 9:30pm - Sparks v Fever
Wednesday, May 29th
Indiana Fever/Pacers - Gainbridge Fieldhouse
Timeline
10:00am - 10:30am Checkin w/ Assignment Q&A
10:30am - 12:00pm - Agency Presentation & Mentor Session
12:00pm - 1:00pm - Break for Lunch
1:00pm - 4:00pm - Team Work Sessions
4:00pm - End of Day Wrap Up
Thursday, May 30th
Indiana Fever/Pacers - Gainbridge Fieldhouse
Timeline
9:30am - 10:30am - Checkin w/ Assignment Q&A
10:30am - 11:00am - Keynote Speaker
11:00am - 12:00pm - Team Work Session
12:00pm - 1:00pm - Break For Lunch
1:00pm - 4:00pm - Team Work Session
4:00pm - End of Day Wrap Up
Friday, May 31st
Indiana Fever/Pacers - Gainbridge Fieldhouse
Timeline
9:00am - 10:00am - Arrival
10:00am - 12:00pm - Group Presentations
12:00pm - 1:00pm - Break For Lunch (Judges Make Decisions)
1:00pm -2:00pm - Judges Give Feedback/Winners Announced
2:00pm - End of Day Wrap
