iCR8 Sports Marketing Workshop hosted by Washington Wizards| Summer 2024
Washington, DC
iCR8 Winter Bootcamp /
Workshop /
On-site
Overview:
The Marcus Graham Project (MGP), a network of diverse advertising, media, marketing & entertainment professionals in collaboration with the Washington Wizards, Fanatics and Hennessy, are looking for a dynamic group of (25) DMV area professionals for its four-day Sports Marketing Workshop.
The workshop's primary purpose is to provide diverse aspirants with the exposure and access necessary to further their career interest within the advertising, media & marketing industry. Workshop teams will receive first hand knowledge from some of today’s premier players in the industry of Sports Marketing.
Workshop teams will be briefed on a specific assignment focused on one of the Washington Wizards corporate partnerships and will be responsible for putting together a multi platform marketing campaign, which will be reviewed by guest panelist on the last day of the workshop.
*One standout participant will be selected by the Wizards organization to attend MGP's iCR8 Winter BootCamp located in Los Angeles, CA. In addition there will be multiple opportunities for participants to network with Capitals, Mystics & Wizards staff and partnering brands hiring mentors.
Candidate Criteria
- Must have a strong passion and desire for the sports marketing career field
- Must be willing to learn an extreme amount of valuable information in a short period of time.
- Must be 21 years of age or older.
- Must be a resident of the greater DMV area.
APPLICATION DEADLINE - JUNE 7th, 2024
All confirmations for participation will be sent by June 10th.
Workshop Schedule & Events: (Subject to Change)
Washington Wizards + Hennessy + Fanatics + Marcus Graham Project
Dates: June 24th - June 27th
Monday, Jun 24th
9:30AM | Check-in and Breakfast
10:00AM - 11:00AM| Participant Introductions
11:00AM - 12:00PM | Sports Marketing Career Panel Featuring Monumental Sports & Entertainment, Fanatics & Hennessy
12:00PM - 1:00PM | Lunch
1:00PM - 2:00PM |MGP Bootcamp Overview and Panel Session
2:00PM - 3:00PM |Assignment Roll Out Brief ExplanationTeams Divided
3:00PM - 4:00PM |Group Work Session
4:00PM - 5:00pm | Arena Tour
5:00PM | Mixer w/ Alumni and BLK
Tuesday, Jun 25th
9:00AM - 9:30AM | Arrival
9:30AM - 11:00AM | Group Work Session
11:00AM - 12:00PM | Agency Presentation
12:00PM - 1:00PM | Working Lunch
1:00PM - 2:00PM | MGP Campaign and Process Presentation
2:00PM - 4:30PM | Group Work Session
Wednesday, Jun 26th
9:00AM - 9:30AM | Arrival
9:30AM - 10:30 AM |Wizards DEI Panel OR Fanatics Presentation
10:30AM - 5:00PM | Group Work Session
12:00 PM - 1:00PM | Lunch
8:00PM | Wizards Draft Party
Thursday, Jun 27th
10:00AM - 11:00AM | Arrival and Working Session
11:00AM - 11:30AM | Headshots
11:30 AM - 12:30PM | Lunch
12:30PM - 2:30PM | Group Presentations
2:30 PM - 3:00PM | Judging
3:00PM - 3:45PM | Winners and MVP Announced
3:35PM | Final Remarks and Wrap
