iCR8 Sports Marketing Workshop hosted by Dallas Mavericks, Sponsored by Target | Winter 2025
Dallas, TX.
iCR8 Winter Bootcamp /
Workshop /
On-site
iCR8 Sports Marketing Workshop Sponsored by Target
Overview:
The Marcus Graham Project (MGP), a network of diverse advertising, media, marketing & entertainment professionals in collaboration with the Dallas Mavericks and sponsored by Target, are looking for a dynamic group of (25) Dallas/Ft. Worth Metropolitan area professionals and students for its annual five-day Sports Marketing Workshop.
The workshop's primary purpose is to provide diverse aspirants with the exposure and access necessary to further their career interest within the advertising, media & marketing industry. Workshop teams will receive first hand knowledge from some of today’s premier players in the industry of Sports Marketing.
Workshop teams will be briefed on a specific assignment focused on the Dallas Mavericks and will be responsible for putting together a multi platform marketing campaign, which will be reviewed by guest panelist on the last day of the workshop. One team's work will have the opportunity to be showcased in front the Mavs Fanbase.
*One standout participant will be selected as the MVP by the Mavericks organization to attend MGP's iCR8 BootCamp's in the winter or summer. In addition, there will be multiple opportunities for participants to network with Mavericks staff and partnering organizations hiring mentors.
Candidate Criteria
- Must have a strong passion and desire for the sports marketing career field
- Must be willing to learn an extreme amount of valuable information in a short period of time.
- Must be 21 years of age or older.
- Must be a resident of the greater Dallas/Ft. Worth area or willing to cover travel expenses.
APPLICATION DEADLINE - January 10th, 2025
Confirmation for participation will be sent by January 13th.
Workshop Schedule & Events: (Subject to Change)
Dallas Mavericks + Marcus Graham Project
Dates: January 27th - January 31st
Sunday, January 26th
Location TBD
Timeline
6:30pm - 8:30pm - Meet the Team Opening Mixer
Monday, January 27th
Location: Mavs Practice Facility
Timeline
11:00am - 12:00pm - Check-in and lunch
12:00pm - 1:30pm - Sports Marketing Career Panel Session
1:30pm - 2:30pm - MGP Bootcamp Overview and Panel Session
2:30pm - 3:00pm - Arena Tour
3:30pm - 4:00pm - Assignment Roll Out
4:00pm - 6:00pm - Working session
7:30pm - 10:00pm - Wizards v Mavs In Game Experience
Tuesday, January 28th
Location: Agency
Timeline
9:00am - 10:00am Breakfast w/ Assignment Q&A
10:00am - 12:00am - Agency Mentor Session
12:00pm - 1:00pm - Break for Lunch
1:00pm - 4:00pm - Team Work Sessions
4:00pm - End of Day Wrap Up
5:00pm - 7:00pm - Team Networking Mixer
Wednesday, January 29th
Location: Agency
Timeline
9:00am - 4:00pm Optional Group Work
Thursday, January 30th
Location: Agency
Timeline
9:00am - 10:00am - Breakfast w/ Assignment Q&A
10:00am - 10:30 am - Keynote Speaker
10:30am - 12:00pm - Team Work Session
12:00pm - 1:00pm - Break For Lunch
1:00pm - 4:00pm - Team Work Session
4:00pm - End of Day Wrap Up
Friday, January 31st
Location: Mavs Practice Facility
Timeline
9:30am - 10:00am - Arrival
10:00am - 12:00pm - Group Presentations
12:00pm - 1:30pm - Break For Lunch (Judges Make Decisions)
1:30pm -2:00pm - Judges Give Feedback/Winners Announced
2:00pm - 2:30pm End of Day Wrap
