Manager, Marketing, Culture & Social
Tokyo
Match Group – MG APAC /
Full-time /
Hybrid
From the day you start, you will be working with a top-notch marketing team at Tinder. You’ll have an amazing opportunity to join a company with a global footprint while working with a small elite team that your impact can be recognized.
Japan is one of our most fascinating and one of the biggest growing markets, where Tinder has played a huge role in defining how young people meet in the modern world. We are looking for a Manager, Marketing, Culture & Social to help us grow our business and elevate our brand perception in Japan. If you have marketing experience with a global brand, and a passion for new technology, we’d love to hear from you.
In this role, you will:
- Conceptualize creative, culture-driven marketing campaigns to further strengthen Tinder’s brand relevance and emotional connection with Gen Z in Japan
- Plan and execute integrated marketing activity for Tinder with ‘Always-on’ approach
- Drive user growth by leveraging social media, culture, viral elements, stunt activations, and impact-driven marketing campaigns
- Translate Gen-Z trends into user-first experiences and stay current with cultural trend to tackle brand problem in creative approach
- Directly/Indirectly manage day to day marketing operations on social, digital
- Own logistics of project plans including timelines, budgets, and reports
We are looking for:
- 4~6 years of experience in social media, content or cultural marketing including events activations within industries such as youth culture and consumer tech
- Deeply passionate about Gen-Z culture in Japan, and can leverage those insights into compelling, high-impact brand narratives and experiences
- Skilled in effectively leveraging external resources (agencies and partners) to achieve desired business outcomes and engage target audiences
- Proven track record of managing multiple, complex tasks simultaneously
- Thrive in a fast-paced, global environment and works with autonomy, creativity, and a strong sense of ownership
- A great teammate, who holds themselves and others accountable
- Feel personally connected to Tinder and Match Group’s mission to spark meaningful connections for every single person
- Communicate fluently in Japanese and English
