Brand Manager
Hanoi
2. Global Office – Vietnam Branch /
Permanent /
On-site
With the mission to provide the most effective educational content to everyone, Mathpresso has created QANDA, a world-leading learning platform. This AI-powered math-solving application allows students of all levels to receive personalized solutions and study materials instantly at minimal or no cost.
Mathpresso is proud to have been featured in Forbes Asia's 30 Under 30 in 2020, represented Google AI for Social Good in APAC 2018, and served as a guest speaker at the AWS Public Sector Summit in Southeast Asia in 2019 - recognizing our technological advancements. Founded in 2015, Mathpresso has successfully raised over $150 million from investment funds like Legend Capital, SoftBank Ventures Asia, and Samsung Ventures. In addition to our headquarters in Seoul, South Korea, we have offices in Tokyo, Japan, and Hanoi, Vietnam.
Mathpresso Vietnam set our vision to be the most innovative company in education. We have built our strong brand to students in Vietnam since 2019 and are currently having 4 million active users every month. QANDA STUDY is an educational system belonging to the QANDA Vietnam ecosystem. Currently QANDA STUDY’s Headquarter is at Dong Da district, and we have had more than 15 partners including learning centers, live streamers, books, and VOD producers across Hanoi. Our partners (star teachers): Chu Van Bien (Physics), Ngoc Huyen LB (Maths), Pham Thang Chemistry (Toiyeuhoahoc), Truong Cong Kien (Biology),...
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[What will you do?]
- As a Brand Manager, you will be responsible for driving the strategic development and execution of branding and marketing initiatives for QANDA and Mathpresso. You will ensure the brand’s alignment with our vision and values, and work to maintain and elevate our market position.
[Key Responsibilities]
- Business Strategy:
- (1) Develop and implement comprehensive brand strategies that align with Mathpresso’s business goals.
- (2) Analyze market trends, customer needs, and competitor activities to identify opportunities for brand growth.
- (3) Collaborate with senior management to define brand vision and long-term objectives.
- Brand Development and Management:
- (1) Lead the creation and execution of brand campaigns and initiatives to increase brand awareness and engagement.
- (2) Ensure brand consistency across all marketing channels and platforms.
- (3) Oversee brand positioning, messaging, and visual identity.
- Marketing and Communications:
- (1) Develop and manage marketing plans to drive user acquisition, retention, and brand loyalty.
- (2) Coordinate with internal teams and external agencies to execute marketing campaigns effectively.
- (3) Manage and optimize digital marketing efforts, including social media, content marketing, and online advertising.
- Partnerships and Collaboration:
- (1) Build and maintain strong relationships with key partners, including learning centers, live streamers, and educational content creators.
- (2) Collaborate with partners to create co-branded initiatives and joint marketing activities.
- Market Research and Analysis:
- (1) Conduct market research to gather insights on consumer behavior, preferences, and trends.
- (2) Evaluate the effectiveness of brand initiatives and campaigns through metrics and KPIs, and adjust strategies accordingly.
- Leadership and Team Management:
- (1) Lead and mentor a team of marketing professionals, providing guidance and support to achieve team goals.
- (2) Foster a collaborative and innovative team environment.
[Qualifications]
- Bachelor’s degree in Marketing, Business Administration, or a related field. Master’s degree is a plus.
- Minimum of 5 years of experience in brand management or marketing roles, preferably in the educational sector.
- Proven track record of developing and executing successful brand strategies and marketing campaigns.
- Strong understanding of digital marketing, social media, and market research.
- Excellent communication, leadership, and interpersonal skills.
- Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.
[What will we offer?]
- 100% official salary (range 1000$ - 1500$) and social insurance during the probation period.
- A youthful and dynamic international working environment with flexible working time.
- Annual leave according to Labor Law + additional leave + Birthday leave + Fresh leave (up to 20 days/year).
- Attractive salary matching your capabilities, and bi-annual bonuses, Tet bonus and seniority bonus.
- Endless fun with many exciting internal company events: workshop, company trips, holidays, birthdays, etc.
If the above information suggests a collaboration opportunity, please send your CV to the email: linsey.chu@mathpresso.com with the subject: [MathpressoVN] – [Position] – [Full Name]. We will contact you within 1-2 weeks if your profile matches the company's recruitment criteria.
