Social Media & Growth Marketer [US]

Seoul, South Korea
1. Korea HQ – Business /
Permanent /
On-site
With the mission to provide the most effective education for all, Seoul-based edtech company Mathpresso operates QANDA, Asia’s most-used AI-powered learning app tailored for K-12 students. Utilizing advanced optical character recognition (OCR) technology, the app offers in-depth solutions and personalized learning content. Since its inception, QANDA has amassed over 88 million registered users across more than 50 nations, with 87% of its user base located outside Korea, such as Vietnam, Indonesia, and Thailand. Every day, approximately 10 million photos are uploaded on QANDA worldwide. Since 2015, the company has raised a total of $130 million from global investors, including Google, SoftBank Ventures Asia, and GGV Capital.

Beyond Asia, we are expanding our endeavors to the U.S., marking a significant step in developing a world-class AI tutor on a global scale. We're crafting a new AI-powered system specifically designed to create personalized exam prep materials for U.S. college students. As a Social Media & Growth Marketer, you will own our social media strategy to boost visibility, acquire new users, and enhance engagement through organic social channels. Plus, you will be creating our long-term marketing strategy. You have experience developing social strategies, building content calendars, conceptualizing the social creatives, copywriting, and engaging with audiences on social media channels. If you're ready to roll up your sleeves, and learn, we would love to hear from you.

[Responsibilities]

    • Lead Marketing Strategy
    • (i) Own end-to-end strategy and implementation of social media marketing that drives business goals, such as audience growth, engagement, acquisition, reach, awareness and affinity for our product
    • (ii) Develop organic social media strategy, stay informed about trends and algorithm updates to optimize content performance
    • (iii) Schedule social posts and maintain the social calendar providing visibility and alignment across teams
    • Content Creation & Management
    • (i) Design creative briefs and supervise the development and execution of marketing assets across multiple channels
    • (ii) Create compelling content for social media posts, ads, and campaigns to engage target audiences
    • (iii) Assist team in executing influencer strategies and provide insights
    • Analytics & Reporting
    • (i) Monitor performance metrics and budget tracking while ensuring findings are shared and coordinated into the team's workflow
    • (ii) Report on content performance, social insights, commentary themes and best practices

[Requirements]

    • 4-7 years’ experience working in social or digital media
    • In-depth understanding and experience with all social media platforms with a focus on Instagram and TikTok
    • Strong visual eye and copywriting skills, with experience creating engaging and concise copy for social
    • Fluent in both English and Korean

[Good to have]

    • Pre-existing relationships with social media platforms, potential partners/influencers, agencies, designers and photographers a plus
    • Strategic thinker with excellent time and project management skills
    • Ability to hit the ground running and succeed with minimal training
    • Experience with reporting and analytics tools
    • Understanding of the U.S. educational system (especially from high school to college), students' school life and social dynamics
    • Basic photo and video editing skills

[Work details]

    • Recruitment process: Application Review - Onsite (or Virtual Onsite) Interview – Offer
    • Documents to be submitted (PDF): Resume (required), Portfolio (optional)
    • Work type: Permanent (with 3 month probation)
    • Location: 428 Seolleung-ro, Gangnam-gu, Seoul, Korea (Seolleung Wework 3rd branch) OR Los Angeles, CA, US

[Note]

    • Please be as specific and detailed as possible about your experience in the field you are applying for in your resume
    • Please submit all documents as PDF files
    • If the information in your application is found to be false, your employment may be cancelled
    • This position will be closed upon filling the vacancy

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